Beyond Better Digital Marketing

You probably know Feathr as “The Event Marketing Cloud.” Since our beginning, we at Feathr have seen the event industry lagging behind modern digital marketing practices, and we sought to bridge that gap with a simple set of tools. In fact, Feathr’s product for the past two years could be described as “a lightweight digital marketing solution built specifically for event organizers.” But these features, and the problems of digital marketing in general, were just the low-hanging fruit.
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Jennifer Yarber, Marketing Director for HD Expo, had a strong pulse on her event. She saw that the best performing acquisition channel was exhibitor referrals. But she could see that referrals still had plenty of room for improvement.

HD Expo’s referral program began as paper postcard invites, but now, a decade and half into the 21st century, people are not responding to direct mail as once before.

Not only that, traditional referral marketing programs are cumbersome to manage for the organizer and a headache to participate in for exhibitors.

“Share these paper passes? Upload my valuable list of email addresses for you to email?” No thanks.

Jennifer needed a better way to generate referrals for HD expo.

“How do we remove friction to encourage exhibitors to invite their audiences to attend HD Expo? And, how do we track the path to attendee conversion?”

This was the essence of Jennifer’s problem.
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mdg, has entered into an exclusive partnership with Feathr, the global leader in data-driven event marketing, and will make the event tech company’s advanced data platform immediately available for its extensive roster of trade show and conference clients.
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Feathr, the global leader in data-driven event marketing, announced today winning the 7th Annual Eventex Global Event competition for their Event Marketing Cloud in the category of Best New Event Technology. This category recognizes the most useful and innovative event technology solutions in the global event industry.
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Knect365 + Feathr

We just published a new case study about Ali Khan and KNect365.

It’s a unique case study because Ali is a super-savvy digital marketing manager who has a very advanced marketing and analytics setup at KNect365 (more details about his setup in the case study).

That means he had years of performance benchmarks from other tools to compare with Feathr.

Ali really put Feathr to the test, comparing its performance for four events in 2016 to other tools and… Feathr performed twice as strong.

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At Feathr, our goal is to make world-class marketing that is both accessible and powerful. So when we first launched our programmatic advertising campaign builder, the interface and functionality were very simple.

That approach worked great – for some time. While our customers could clearly understand and use the builder, they also started to become more sophisticated digital marketers. And as their sophistication grew, their need for more robust tools did as well.

We started to hear questions like:

  • How can I show more ads at the beginning of my registration window to promote the early bird special?
  • How can I be sure that the same person isn’t seeing my ad continuously?
  • How can I measure newsletter signups and registrations?

After hearing questions like this consistently, we decided it was time for our campaigns to evolve by exposing some of the configuration options we had been using internally to optimize campaigns.

So, we are proud to introduce our new campaign configurations. The advanced configurations give you more control over the setup and optimization of your campaigns.

Here are some cool things you can do with the new campaign controls.
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Event organizers are amazing at leveraging their physical assets to generate revenue. No one is better at selling floor space to exhibitors or selling at-event exposure to sponsors.

But, why work for an entire year to only monetize your event for a few days?

The good news is that you don’t have to any more. Your main asset, your audience, is available to you all year digitally – if you know how to capture and leverage it.

Join Aleksander, CEO and Co-founder of Feathr, for a deep dive into the world of digital monetization to learn how to continually monetize your audience year-round.
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So, how is your event doing with digital?

“Umm, yea, you know…”

Yea, we do know. It’s a tough question for most event organizers to answer.

And it makes sense that it would be. You have so many other responsibilities to handle to make your event successful. That’s why even the most progressive event organizers from the largest event companies in the world are generally unable to answer that question.

But tracking and measuring the digital performance of your event is absolutely critical. Digital is eating the world and whether you are ready or not, the success of your event is becoming more and more dependent on its digital presence, marketing, and monetization.
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Referral marketing is an acquisition channel with huge potential for events.

The idea is fairly straightforward, leverage the networks of your exhibitors, speakers, and existing attendees to get new attendees. But the implementation isn’t always so easy.

How do you get attendees, exhibitors, and sponsors to actually participate? And how can you reliably track the amount of registrations each sends?

Join Aidan, President and Co-founder of Feathr, for a deep dive into the world of referral marketing with an emphasis on technology that has made running these programs more effective than ever.
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Digital metrics and analytics are the foundation for digital success. But the metrics world is confusing and there are literally thousands of digital metrics to choose from. Which ones are right for you?

And, more importantly, how can you get started easily so that you can get back to focusing on what matters – growing and improving your event.

Join Aleksander, CEO and Co-founder of Feathr, for a thorough look at the world of digital metrics and analytics – all from the perspective of an event professional.

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