At Feathr, our goal is to make world-class marketing that is both accessible and powerful. So when we first launched our programmatic advertising campaign builder, the interface and functionality were very simple.

That approach worked great – for some time. While our customers could clearly understand and use the builder, they also started to become more sophisticated digital marketers. And as their sophistication grew, their need for more robust tools did as well.

We started to hear questions like:

  • How can I show more ads at the beginning of my registration window to promote the early bird special?
  • How can I be sure that the same person isn’t seeing my ad continuously?
  • How can I measure newsletter signups and registrations?

After hearing questions like this consistently, we decided it was time for our campaigns to evolve by exposing some of the configuration options we had been using internally to optimize campaigns.

So, we are proud to introduce our new campaign configurations. The advanced configurations give you more control over the setup and optimization of your campaigns.

Here are some cool things you can do with the new campaign controls.
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Event organizers are amazing at leveraging their physical assets to generate revenue. No one is better at selling floor space to exhibitors or selling at-event exposure to sponsors.

But, why work for an entire year to only monetize your event for a few days?

The good news is that you don’t have to any more. Your main asset, your audience, is available to you all year digitally – if you know how to capture and leverage it.

Join Aleksander, CEO and Co-founder of Feathr, for a deep dive into the world of digital monetization to learn how to continually monetize your audience year-round.
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So, how is your event doing with digital?

“Umm, yea, you know…”

Yea, we do know. It’s a tough question for most event organizers to answer.

And it makes sense that it would be. You have so many other responsibilities to handle to make your event successful. That’s why even the most progressive event organizers from the largest event companies in the world are generally unable to answer that question.

But tracking and measuring the digital performance of your event is absolutely critical. Digital is eating the world and whether you are ready or not, the success of your event is becoming more and more dependent on its digital presence, marketing, and monetization.
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Referral marketing is an acquisition channel with huge potential for events.

The idea is fairly straightforward, leverage the networks of your exhibitors, speakers, and existing attendees to get new attendees. But the implementation isn’t always so easy.

How do you get attendees, exhibitors, and sponsors to actually participate? And how can you reliably track the amount of registrations each sends?

Join Aidan, President and Co-founder of Feathr, for a deep dive into the world of referral marketing with an emphasis on technology that has made running these programs more effective than ever.
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Digital metrics and analytics are the foundation for digital success. But the metrics world is confusing and there are literally thousands of digital metrics to choose from. Which ones are right for you?

And, more importantly, how can you get started easily so that you can get back to focusing on what matters – growing and improving your event.

Join Aleksander, CEO and Co-founder of Feathr, for a thorough look at the world of digital metrics and analytics – all from the perspective of an event professional.

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GAINESVILLE, Florida – Gainesville-based startup Feathr has outgrown the Florida Innovation Hub and is relocating its headquarters to a larger, fully-customized office space in Gainesville within Innovation Square. With productivity surging after a brief stint in Austin, Texas, the event marketing technology company expects the new space to facilitate the additional growth on the horizon and attract and retain quality employees.
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Yay, team!

Gainesville, FL – July 19, 2016

Feathr, the Event Marketing Cloud, announced today that it has received $2 million in venture capital funding to continue its growth and development as the go-to digital marketing platform for event professionals. This investment was led by Florida Gulfshore Capital, with participation from the Florida Opportunity Fund (co-managed by Arsenal Venture Partners), the John S. and James L. Knight Foundation, and several strategic partners. Previous investors Capital Factory also participated.
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In 2015, LeadsCon, put on by Access Intelligence, was busy gearing up for the New York edition of their direct marketing event. Nearly a decade into establishing themselves as the industry source in direct marketing, LeadsCon was looking for a new way to engage their network of exhibitors and sponsors effectively to boost registrations for their event.

But, they suffered the same problems many companies do when relying on traditional exhibitor referral program tactics – high friction and low participation.
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Feathr, The Event Marketing Cloud, has been selected as winner of the prestigious UFI Technology Award.

Each year UFI, The Global Association of the Exhibition Industry, grants their Technology Award to the best new technology that supports the exhibition industry. This year, UFI’s international panel of exhibition professionals selected Feathr as the standout company from the large group of world-wide contestants.
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Today, we’re thrilled to announce the latest feature added to Feathr – custom segments. Custom segments allow you to create even more targeted segments of your audience.

Until now Feathr has automatically segmented your audience based on behavioral attributes such as unique URL page views, Email opens, geographic location, and more. This automatic segmentation is a great place to start.

However, our wonderful customers have been more creative with the data they want to track and use than we initially imagined, pushing us to build a tool that gives more specific ways to create audience segments.

For example, what if you want to build a segment that includes all users who view specific exhibitor profiles and open a particular Email?

What if you have multiple registration funnels that end up on the same confirmation page? How do you track which audience members visiting that URL are from which registration process?

With custom segments, it’s super easy.Continue Reading →