At Feathr, our goal is to make world-class marketing that is both accessible and powerful. So when we first launched our programmatic advertising campaign builder, the interface and functionality were very simple.
That approach worked great – for some time. While our customers could clearly understand and use the builder, they also started to become more sophisticated digital marketers. And as their sophistication grew, their need for more robust tools did as well.
We started to hear questions like:
- How can I show more ads at the beginning of my registration window to promote the early bird special?
- How can I be sure that the same person isn’t seeing my ad continuously?
- How can I measure newsletter signups and registrations?
After hearing questions like this consistently, we decided it was time for our campaigns to evolve by exposing some of the configuration options we had been using internally to optimize campaigns.
So, we are proud to introduce our new campaign configurations. The advanced configurations give you more control over the setup and optimization of your campaigns.
Here are some cool things you can do with the new campaign controls.
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