At Feathr, our goal is to make world-class marketing that is both accessible and powerful. So when we first launched our programmatic advertising campaign builder, the interface and functionality were very simple. That approach worked great – for some time.
Today we’re releasing real-time Campaign Spend and ROI Data. That means even more insight into the performance of the campaigns you are running with Feathr, so you can measure the effect of changes to targeted audiences, campaign timing, and messaging.
Wow, what a year. 2015 was great to Feathr. We won SISO’s Event Tech Battlefield, crossed our first major milestone of powering 100 events, and made important strides developing our product with feedback from great customers like Reed, Clarion, UBM, and
This week marks the one year anniversary of Feathr’s event marketing cloud! We thought it was an appropriate occasion to share a bit of our story and a manifesto of sorts as we look to the future. Feathr began in