Event organizers are amazing at leveraging their physical assets to generate revenue. No one is better at selling floor space to exhibitors or selling at-event exposure to sponsors. But, why work for an entire year to only monetize your event
Referral marketing is an acquisition channel with huge potential for events. The idea is fairly straightforward, leverage the networks of your exhibitors, speakers, and existing attendees to get new attendees. But the implementation isn’t always so easy. How do you
GAINESVILLE, Florida – Gainesville-based startup Feathr has outgrown the Florida Innovation Hub and is relocating its headquarters to a larger, fully-customized office space in Gainesville within Innovation Square. With productivity surging after a brief stint in Austin, Texas, the event
Gainesville, FL – July 19, 2016 Feathr, the Event Marketing Cloud, announced today that it has received $2 million in venture capital funding to continue its growth and development as the go-to digital marketing platform for event professionals. This investment
In 2015, LeadsCon, put on by Access Intelligence, was busy gearing up for the New York edition of their direct marketing event. Nearly a decade into establishing themselves as the industry source in direct marketing, LeadsCon was looking for a
Feathr, The Event Marketing Cloud, has been selected as winner of the prestigious UFI Technology Award. Each year UFI, The Global Association of the Exhibition Industry, grants their Technology Award to the best new technology that supports the exhibition industry.
Today, we’re thrilled to announce the latest feature added to Feathr – custom segments. Custom segments allow you to create even more targeted segments of your audience. Until now Feathr has automatically segmented your audience based on behavioral attributes such
Wow, what a year. 2015 was great to Feathr. We won SISO’s Event Tech Battlefield, crossed our first major milestone of powering 100 events, and made important strides developing our product with feedback from great customers like Reed, Clarion, UBM, and