Yay, team!

Gainesville, FL – July 19, 2016

Feathr, the Event Marketing Cloud, announced today that it has received $2 million in venture capital funding to continue its growth and development as the go-to digital marketing platform for event professionals. This investment was led by Florida Gulfshore Capital, with participation from the Florida Opportunity Fund (co-managed by Arsenal Venture Partners), the John S. and James L. Knight Foundation, and several strategic partners. Previous investors Capital Factory also participated.
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In 2015, LeadsCon, put on by Access Intelligence, was busy gearing up for the New York edition of their direct marketing event. Nearly a decade into establishing themselves as the industry source in direct marketing, LeadsCon was looking for a new way to engage their network of exhibitors and sponsors effectively to boost registrations for their event.

But, they suffered the same problems many companies do when relying on traditional exhibitor referral program tactics – high friction and low participation.
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Feathr, The Event Marketing Cloud, has been selected as winner of the prestigious UFI Technology Award.

Each year UFI, The Global Association of the Exhibition Industry, grants their Technology Award to the best new technology that supports the exhibition industry. This year, UFI’s international panel of exhibition professionals selected Feathr as the standout company from the large group of world-wide contestants.
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Today, we’re thrilled to announce the latest feature added to Feathr – custom segments. Custom segments allow you to create even more targeted segments of your audience.

Until now Feathr has automatically segmented your audience based on behavioral attributes such as unique URL page views, Email opens, geographic location, and more. This automatic segmentation is a great place to start.

However, our wonderful customers have been more creative with the data they want to track and use than we initially imagined, pushing us to build a tool that gives more specific ways to create audience segments.

For example, what if you want to build a segment that includes all users who view specific exhibitor profiles and open a particular Email?

What if you have multiple registration funnels that end up on the same confirmation page? How do you track which audience members visiting that URL are from which registration process?

With custom segments, it’s super easy.Continue Reading →



Retargeting is a marketing technology with huge potential for growing events. But, it’s dramatically under-utilized by event organizers. And even when it is used, it isn’t fully understood.

Join Aidan Augustin, our co-founder and President for a crash-course in this technology and a step-by-step breakdown of how to quickly implement it to start growing your event.Continue Reading →



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KBIS is an amazing show that has run for more than 50 consecutive years – talk about longevity! Rebecca Corbett, Marketing Manager for KBIS, is in charge of keeping the momentum going.

In the past, Rebecca had succeeded in that effort mostly via the traditional marketing channels of print and direct mail. While still working, the effectiveness of these channels was starting to trail off.

And with the explosion of digital marketing, Rebecca knew that she couldn’t afford to ignore it any longer.
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OilComm 2015 would be the 15th consecutive installment of the event – a remarkable achievement.

But 2015 was a very difficult year for the oil and gas market, with crude oil prices dropping roughly 60% from high to low between 2014 and 2015. And OilComm was seeing the result of that industry wide hit through low registration numbers.

OilComm needed a way to address the problem.
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Imagine that you’re the owner of a retail clothing shop. Hundreds of potential customers visit your shop each day and look at your products. Some buy – yay!

But some don’t buy. They leave the store and go home. Lost business right?

Maybe not. What if you could remind each of those potential customers of their interest in your products by showing them targeted ads on billboards and signs that they pass throughout their day? That would be a pretty powerful campaign, wouldn’t it?

Unfortunately, that isn’t possible with today’s billboard technology. But there is a digital equivalent: retargeting.Continue Reading →



Feathr has changed a lot during the four-year rollercoaster ride of our existence. We started off as a group of naively confident under-graduate students trying to transform interpersonal networking with our “digital business card” app. Then we morphed into an event app company, building mobile solutions for more than 350 conferences and associations over two years.

About 18 months ago, armed with insights from our event customers, great advisor relationships, and the lessons we had learned from a few year’s worth of business, we pivoted into the Feathr that you know and (hopefully) love today – a marketing cloud specifically built for event organizers.

Along the way, we went from a team of four to a team of thirteen, all the way back down to a team of just two. Today we’ve steadily built back up to nine awesome people who are helping us on our mission to bring the event industry to the forefront of the digital marketing arena.

But, along this entire journey that has entailed so much change, one thing remained the same: our logo.Continue Reading →



Today we’re releasing real-time Campaign Spend and ROI Data. That means even more insight into the performance of the campaigns you are running with Feathr, so you can measure the effect of changes to targeted audiences, campaign timing, and messaging.Continue Reading →