Feathr has changed a lot during the four-year rollercoaster ride of our existence. We started off as a group of naively confident under-graduate students trying to transform interpersonal networking with our “digital business card” app. Then we morphed into an event app company, building mobile solutions for more than 350 conferences and associations over two years.
About 18 months ago, armed with insights from our event customers, great advisor relationships, and the lessons we had learned from a few year’s worth of business, we pivoted into the Feathr that you know and (hopefully) love today – a marketing cloud specifically built for event organizers.
Along the way, we went from a team of four to a team of thirteen, all the way back down to a team of just two. Today we’ve steadily built back up to nine awesome people who are helping us on our mission to bring the event industry to the forefront of the digital marketing arena.
But, along this entire journey that has entailed so much change, one thing remained the same: our logo.Continue Reading →