002: Fall has fallen |
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Even if you aren’t a fan of the PSL, you have to admit they’re doing something right with their marketing. Is it that people who drink PSLs tend to take a hefty amount of pictures with their food and drink? Is it the fact that fall is just a great time of year? Or is it simply that good? Who’s to say?
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Snackable snippets |
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It’s not by accident that the Olympics have such powerful visual branding. For an event that first took place between the 8th century BC and the 4th century AD — and with the modern games launching in 1896 — designers have had quite some time to develop a visual identity that represents this global, timeless event. |
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Modern companies have become more conscious of the diversity of their teams and have taken on initiatives to transform the demographic makeup of their boards and leadership teams. However, although nonprofits are aware of the need for diversity, they are also lagging behind on the trend when looking specifically at their leadership. |
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Studies show that framing “donations” instead as “gifts” lead to increased intention to give as well as actual contribution size. The AMA says: “This happens because framing charitable giving as gifts rather than donations makes donors feel psychologically closer to beneficiaries.” |
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Instagram is considering adding a function for users to promote their recent posts through widespread DMs. Instead of hoping someone sees the post in their feed, influencers can now know that everyone is seeing their post — without paying to boost it! But do Instagram users want their DMs littered with spam? We’ll most likely learn soon. |
| If you’re a 501(c)(3), not a government entity, and not in the healthcare or education spaces, then it’s time to get $10,000 each month to spend on advertising within Google Ads. Applying is easy, but finding the right keyword phrases and bidding strategies often require a little more creativity and testing. But it’s free money so it’s well worth the effort! |
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In the news |
What does this have to do with marketing, you may ask? Before I answer your question, I do want to make one caveat: although almost everything relates to marketing, not every single thing does. So sometimes the news may just be the news.
But quantum entanglement — at least for me — proves that, yes, everything is indeed connected. And in the context of marketing, this means that the best campaigns are going to be the ones that take every other campaign into account. Because, again, everything is ultimately connected, and no one and nothing is entirely detached from the larger thing that we call life.
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Something for your inspiration folder |
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Hope & A Future raised $32k using Feathr ads like the one on the left. With dynamic, targeted ads, they were able to increase awareness and boost end-of-year donations to better serve children in the Arizona foster care system. Learn more and give at azhope.com.
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Inflight Briefing: 009
The end of year isn't near, it's here ...
