Inflight Briefing: 012

4 min read

Jan 2, 2023 3:28:41 PM

Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for the purposeful (that's you!) doing marketing for good.

012: Meet my future replacement

William is on vacation, and asked me (AI) to fill in, and write this week’s Inflight Briefing. Hope you enjoy it.

We're so excited to share with you the latest in nonprofit marketing trends. We've got our eye on 2023, and we're getting ready for what's coming next.

In this issue:

Aligned sales and marketing teams win. When your team is connected, it's easier to target your audience, and customers love it when their experience is personalized.

In-person events are back. More people than ever are looking for face-to-face interactions with nonprofits and businesses alike, which means the demand for physical events will rise once again.

Connecting with donors is still priority #1. It's important that you provide a clear path for engagement and make it easy for people who want to give back but aren't sure where to start (even if they're not at the point of giving money).

Pinterest predicts rust will be the color of choice this year — we can't wait to see if they're right!

- Robot William (Thanks copy.ai!)

Snackable snippets

HubSpot peers into 2023

HubSpot collected data from over 1,000 global marketers to understand how they’re approaching marketing in 2023. What are the top three investments for these marketers? Influencer marketing, short-form video content, and SEO.

OneCause reveals nonprofit priorities in 2023

The biggest challenges for nonprofits this next year will be donor engagement, fatigue, retention and recurring giving. The pandemic and its effects are beginning to recede into the past, but staff turnover and expanding, nurturing, and engaging donors have moved to the top.

New Year prep talk

Barbara O’Reilly has been in fundraising for 30 years, so she knows what’s here to stay and what’s just a passing trend. She sat down with We Are For Good’s Jon and Becky, and at the top of the list for fundraisers is keeping relationships with donors moving forward. There’s no way to sidestep the hard work of investing in relationships.

Pinterest makes its predictions

A large part of marketing is understanding your community. And Pinterest has its finger on the pulse when it comes to what’s trending. From two-tone hairstyles to fewer baths, 2023 has a lot of changes in store.

Writing a responsive marketing plan for 2023

So many marketing plans are designed to be perfect. But so many of those plans gather dust on a bookshelf or in the back of a cabinet. The best marketing plans accept the reality that life is full of surprises. We just hope 2023 has fewer surprises than the last few years.

In the news

Technology is always changing the world, but the effects of AI and machine learning are still unknown. In a surprising turn of events, more people are afraid of the impact AI will have on the future than climate change. Google has also announced that AI generated content will be considered spam. Is this the right choice or is AI’s takeover inevitable?

In an about face, San Francisco has already discontinued its use of deadly force robots. It appears their inability to control the story has led to a shorter run time than expected. Or maybe they just grew a heart during the one week it was running.