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Marketing lessons from Harry Styles 📖

Nonprofit marketers can learn a lot from the Album of the Year winner. Styles was the first male cover star for Vogue in their 128-year history, and he wore a dress for the shoot. Asad Shaykh, strategy director for Pride in London, said: “Harry leads by deeds; wearing the dress rather than just talking about doing it. It’s through action that he aligns with his beliefs — and that defiance is gospel for his fans.” His joyful approach to life and music are contagious, and he always keeps his fans and the media guessing about what’s coming next while remaining true to himself. 

A new era of positive psychology 🎥

One of the quickest ways to happiness is through giving. This means that nonprofits and fundraisers are in the business of making people happy — not only those you serve directly but also the people that you partner with to make an impact! Martin Seligman breaks down ways that psychology is working toward making everyone a bit happier, and by better understanding your community and audiences, you can strive to delight them while partnering with them toward making the world a better place.

How Awe can save the world 📖

While we’re on the subjects of happiness and music, psychologists are studying the impact awe can have on a person’s wellbeing. The major finding; “To experience awe, to fully open ourselves up to it, helps us to live happier, healthier lives.” Are there ways that your organization can invite community members into moments of awe? Are you experiencing awe in your life, and are you extending that experience to others?

Nonprofit Marketing Unplugged — Rewind 🎧

That’s a wrap! Season one of the Nonprofit Marketing Unplugged podcast has come to an end. And in this episode the Feathr team — including Emily Purvis, Noah Barnett, and me, William Henry — take a walk down memory lane and highlight some of key takeaways from the last 12 amazing episodes. Keep your seat belts buckled because we cover a lot of ground fast!