Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for those doing good marketing.
Summer isn’t only about beach trips and stepping away from work. It’s also about resetting the questions we ask ourselves and reassessing how we want to show up for the work.
Slowing down isn’t self indulgent. It’s necessary for a meaningful life. Your family will thank you, but so will your community, your work, and the rest of the world.
When it comes to talking about rest and burnout, Mallory Erickson is my go-to expert on the subject. We often think in terms of personal responsibility instead of systems, including our own nervous systems. In this podcast, Mallory interviews Dr. Linnea Passaler, who gives guidance on how to truly heal those frayed nerves.
Last week was the big reveal for Giving USA’s most recent report. This is a more pessimistic interpretation from the data, and although it’s only telling one side of the story, it does bring up some important questions.
You’ll likely see much more of Hubspot’s Jamal in upcoming Briefings because he has a knack for simplifying incredibly important marketing topics. Here he tackles the essential principles for putting your words to work for your organization.
Americans are surprisingly comfortable with extreme positions. So many articles these days are focused on how AI will solve every single human problem or the exact opposite — how it will create a million more problems. For all it’s worth, my guess is that it’s somewhere in between.
In the news
There’s a new meat substitute on the market, and this time it’s “basically” the real deal. The real problem for lab-grown chicken is now the marketing. While lab-grown is better for the environment and animals than the real deal, it doesn’t sound quite as appetizing.
The Association of California School Administrators (ACSA) had a team that effectively engaged current members. But the organization felt they were missing something.
They knew their yearly event, Every Child Counts Symposium, was valuable for non-members too, so they wanted to build a plan to understand, cultivate, and activate entirely new audiences.