Turning 2024’s highs and lows into 2025 wins

Isa Hasty on Jan 9, 2025 10:38:37 AM

112: Turning 2024’s highs and lows into 2025 wins

Happy New Year! I hope the holiday and year-end season were both successful and restful. As we kick off 2025, it’s the perfect time to reflect on what worked (and didn’t) last year—and use those lessons to level up.

From building year-round strategies based on past successes to retaining loyal supporters and staying ahead with paid search trends, this week’s resources are here to set you up for a strong start.

Let’s talk about the highs and lows and turn them into a blueprint for growth in 2025.

Heading

The take-home template

As 2025 begins, so do new ambitions—but mapping out a year full of engaging, revenue-boosting fundraising campaigns can feel like a lot to tackle.

To guide your planning efforts and help you maximize your mission year-round, look to this resource for a detailed fundraising calendar, monthly campaign ideas, and a step-by-step guide for success.

Snackable snippets

What 2024 taught us about nonprofit fundraising 📖

"Realize. Shape it. Control what we can control." This guiding mantra helped Justin McCord, Senior VP of Sales & Marketing at RKD Group, steer through the ups and downs of nonprofit fundraising in 2024.

In his recap, he points to some key milestones like GivingTuesday’s record-breaking success and the surge of giving during the inaugural DAF Day in October. While challenges remain, these milestones highlight nonprofits' resilience, sparking hope as we move into the year ahead.

What nonprofits can take away from 2024 📖

The close of 2024 offers us a moment to catch our breath and reflect on the trends and takeaways guiding us into the new year.

Featuring insights from industry pros, this comprehensive blog looks back at the year’s biggest wins—like getting smarter with data—and the real challenges we faced, from economic pressures to navigating a complex election year. It also offers a practical roadmap of lessons, predictions, and strategies to help you hit the ground running.

The future of paid search 📖

Gone are the days when paid search was a "set it and forget it" part of digital marketing. Today, it’s a fast-paced, ever-evolving landscape that demands quick thinking and sharp strategies to stay ahead.

To help you stay in the loop, this article breaks down the key developments in Google Ads from 2024, spotlighting the biggest trends and progress indicators. Plus, it looks ahead to 2025, offering predictions on where the platform is headed and how you can stay ahead of the curve.

For your inspiration folder

Save the Children’s 2024 Year in Review adopted the Spotify Wrapped model to highlight individual impact stories month-by-month, transforming traditional annual reporting into an emotionally engaging narrative.

By showcasing the uplifting outcomes of those in need—like Cihan's cochlear implant surgery and Chimau's nutrition recovery—Save the Children illustrates the significant impact of each contribution while expressing heartfelt gratitude to supporters.

Share this