087: Want to attract new segments? Check these out 👀
Unless you have signature events like walks or rides planned, summer can be a slow season for fundraising. With donors and staff preoccupied with vacations and kids home from school, maintaining engagement can feel a bit tricky.
However, it's an ideal time to develop, refine, and test your fundraising and marketing strategies, ensuring you have everything in place for the busy fall giving season.
As with any forward-thinking nonprofit, audience growth should always be on the horizon. This week, we’re sharing resources to help you attract new segments and drive engagement.
![]() |
![]() |
Snackable snippets |
The community-building benefit of e-commerce platforms 📖 With e-commerce platforms like Shopify offering seamless integrations into social media, nonprofits can now weave “asks” into their online experiences — like purchasing merchandise or downloading a white paper. As younger donors like Millennials and Gen Z reach their prime spending years, more organizations are looking to tap into their generosity. But where do you start? Earn their trust by gradually building relationships, engaging with them on their preferred platforms, and maintaining transparency in all communications.
|
In the news |
Ben & Jerry's recently launched its first ad in nearly a decade, and it advocates for social issues like climate change, racial justice, and gay pride.
“We want people to know that their passions and creativity can create positive change in their communities,” said Jay Curley, global head of integrated marketing at Ben & Jerry’s, in a statement.
*****
Instacart has extended its retail media ads to YouTube, enabling brand partners to target customers using Instacart’s first-party data.
How it works: Viewers can click on brand partner ads to purchase items directly from Instacart. Clorox and Publicis Media are the first to participate in the pilot.
For your inspiration folder |
The Trevor Project's mission centers on preventing suicide among LGBTQ youth. During Pride Month, the nonprofit is running multiple targeted social ads to spotlight its 3x matching gift campaign.
By partnering with brands like Lululemon and Hot Topic, the campaign reaches a wide range of young audiences, motivating them to donate and triple their contributions.
Source: The Trevor Project
Share this
You May Also Like
Related
![GMB-ListingImage-1000x1000](https://www.feathr.co/hs-fs/hubfs/GMB-ListingImage-1000x1000.jpg?width=1000&height=1000&name=GMB-ListingImage-1000x1000.jpg)
Tips for adding more automation to your workflows
![GMB-ListingImage-1000x1000](https://www.feathr.co/hs-fs/hubfs/GMB-ListingImage-1000x1000.jpg?width=1000&height=1000&name=GMB-ListingImage-1000x1000.jpg)
What’s missing from your email strategy?
![GMB-ListingImage-1000x1000](https://www.feathr.co/hs-fs/hubfs/GMB-ListingImage-1000x1000.jpg?width=1000&height=1000&name=GMB-ListingImage-1000x1000.jpg)