Bridging online & offline supporter experiences

Isa Hasty on Feb 27, 2025 12:09:32 PM

119: Bridging online & offline supporter experiences

Engaging supporters isn’t about where you reach them — it’s creating a cohesive experience across every touchpoint. The best connections happen when online and offline channels work together, whether using social media to spark action or bringing donor stories to life at events.

This week, we’re digging into how nonprofits can create seamless supporter experiences by using smart engagement strategies that keep people coming back.

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The take-home template

Writing a compelling fundraising appeal is key to engaging donors and inspiring generosity. Whether you’re reaching out through community events, personal outreach, or other communication channels, this free resource offers 14 fundraising letter templates to jumpstart your efforts.

With expert tips and proven strategies, you can strengthen supporter relationships and build lasting support for your cause.

Snackable snippets

Strategies for nonprofits facing the funding freeze 📖

The recent funding freeze has left many nonprofits uncertain, with leaders feeling pressured to pause or even scale back key initiatives. But waiting for stability isn’t the answer.

Read our latest blog to learn how nonprofits can remain proactive, sustain momentum, and build resilience in unpredictable times. Plus, learn how Feathr helps organizations reduce their reliance on government funding by engaging supporters, reactivating donors, and unlocking new funding opportunities.

Turn interest in your nonprofit into lasting support 📖

Conversion doesn’t happen overnight — it’s the result of multiple touchpoints that build trust, engagement, and a deeper connection to your mission. Too often, nonprofits focus solely on direct appeals, overlooking the long-term journey that turns prospects into lifelong supporters.

Want to find out how? This resource offers strategies to nurture relationships from discovery to donation, including lead-gen tactics, personalized engagement, and community-driven participation.

How to bridge offline & online experiences 📖

Retailers do really well at blending online and offline experiences, and nonprofits can apply similar strategies to engage supporters across channels.

By integrating data, offering multiple engagement options, and using personalized follow-ups — just like e-commerce loyalty programs —nonprofits can build stronger relationships and improve retention.

Create short videos with Google Demand Gen Ads 📖

Google Ads is rolling out a new video enhancement feature for Demand Gen campaigns, automatically generating shorter versions of existing video ads to boost engagement.

Enabled by default, advertisers have until March 10 to opt-out. With short-form content driving higher engagement, this update offers a low-effort way to maximize ad performance, but brands should monitor quality to ensure the AI-generated versions align with their messaging.

For your inspiration folder

Great storytelling taps into authenticity and emotion to create experiences that stick with people. Epilepsy Foundation is doing just that by using social media to collect and showcase supporter stories, bringing them to life at their annual walk.

By blending digital engagement with in-person moments, they mobilize their community, share personal ties to the mission, and create a more meaningful event.

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