After much anticipation and repeated delays, Google has decided not to phase out third-party cookies just yet. While not entirely surprising, Google will now introduce a new experience allowing users to “make an informed choice about their web browsing, and they’d be able to adjust that choice at any time.”
With major events like the Olympics and the Election dominating the news cycle, this grace period provides a golden opportunity for organizations to double down their ad strategies. Here’s how 👇🏼
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Super Pixel: The secret to year-round donations 📖 It's a tracking code that can be placed across your website to monitor audience behavior. This knowledge can inform your team on how to engage with your supporters and improve chances of conversion. The latest Q1 2024 data from the Fundraising Effectiveness Project was just released. Although we continue to see a decline in the number of donors and retention rates, overall giving has increased by 4.1%. “One of our major concerns for for a number of quarters has been this quite substantial drop in participation and to see that beginning to flatten out does give us some reason to be optimistic about what the opportunities are,” Woodrow Rosenbaum, chief data officer of GivingTuesday, said in a statement.
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In the news |
After years of prepping us for the demise of third-party cookies, Google has taken an unexpected turn — it’s keeping them after all.
In a statement from Anthony Chavez, VP of Google’s Privacy Sandbox initiative, Google will allow users to make their own decisions over their browsing data. “This includes additional privacy controls like IP Protection in Chrome's Incognito mode and ongoing improvements to Privacy Sandbox APIs,” according to Engadget.
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OpenAI just announced SearchGPT, its new AI-powered search engine. With SearchGPT, you can enter any query and receive a detailed summary instead of a simple list of links.
How this differs from a simple web browser search: It’s a more interactive experience because you can ask it follow-up questions. Currently, SearchGPT is in prototype mode and will be available exclusively to 10,000 test users.
For your inspiration folder |
Like we mentioned earlier, digital ads are versatile tools that be used for more than fundraising asks. The American Cancer Society’s latest social ad is a prime example.
Its recent campaign centers on uniting their community for a physical challenge. Participants can register for the challenge, receive a free t-shirt, and start fundraising to support those affected by cancer.
This approach not only drives engagement but also fosters a sense of community and shared purpose among supporters.