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Nhu Te on Oct 3, 2024 6:03:26 PM
101: These data hygiene best practices can help you …
Data has become the backbone of your marketing and fundraising, helping you understand audience behavior, segment supporters in relevant ways, and tailor each message to meet their needs.
But this only works if your data is clean and up to date. Without regular data hygiene, you risk dealing with duplicates, outdated contacts, or incorrect information that can derail your outreach efforts.
We want your database to be in the best shape it can be for the busy giving season — otherwise, it puts all efforts that you're working so hard on at risk. Follow along as we share data hygiene best practices to prepare you for year-end and beyond.
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Snackable snippets |
Data privacy compliance for nonprofits 📖
If you’ve been following us, you know the conversation around cookies constantly changes. One minute, they’re disappearing; the next, they’re here to stay — so how can your organization navigate this and remain compliant with supporter data?
We break down the latest on third-party cookies and provide clear recommendations on whether they should still be part of your strategy.
How to use AI without compromising your mission 📖
It’s no surprise that AI can be incredibly useful to help us scale our work, but don’t let it compromise your mission. Dr. Karen Boyd uses the story of the National Eating Disorder Association’s oversight with its chatbot back in 2023.
She then goes into offering some practical wisdom on what your team should be considering before using AI tools. Check them out in this NonProfit PRO article.
Creating transparent and ethical data initiatives 🎧
Meena Das is an expert in data and AI equity. She joins Mallory Erickson on What the Fundraising to reveal her unique approach to helping organizations be more intentional and thoughtful about using data science and AI.
“Don’t be afraid of data collection – and intentional data collection. You just need to take the first step, and then you are going to iteratively learn one step after the other how you can be doing good with data.”
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Collecting supporter engagement insights via Super Pixel 📖 Let’s talk about the Super Pixel. This powerful tool tracks how people interact with your website, offering insights into both engaged supporters and first-time visitors. With this visibility in engagement, you can strategically follow up with them online, keeping their interest in your mission top of mind. |
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How to maintain the integrity of your data 📖 Data is the fuel that powers your fundraising, but if it’s not well-maintained, it can slow down your efforts and cause teams to work out of sync. Nonprofits that prioritize keeping their data clean and up-to-date are seeing better collaboration, more effective marketing, and stronger fundraising results. Here’s how to ensure the integrity of your data. |
In the news |
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Marketing Dive highlights how advertisers are responding to evolving data privacy regulations. A recent study revealed that 88% of marketers expect laws like GDPR and CCPA to significantly impact their ability to deliver personalized ads. With more states in the US introducing similar regulations, the challenge of navigating this complex landscape continues to grow for advertisers. |
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Google and the Department of Justice just wrapped up their closing arguments in a major antitrust trial, with the DOJ claiming Google has been illegally holding onto its monopoly in online search. This article breaks down the key arguments from both sides, giving you the latest update on the antitrust trial. |
For your inspiration folder |
As donor acquisition efforts ramp up for many organizations, Rainforest Foundation US aims to educate rather than make a direct ask. By doing so, the organization builds credibility and trust among supporters to encourage them to engage further and take the next step in supporting their mission.
In this email, Rainforest Foundation US encourages me to learn more about what supporters’ donations are funding: creating women’s leadership in rainforest protection. The webinar gives me a behind-the-scenes look at the challenge, featuring key leaders from the organization.
