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056: Driving GivingTuesday success with urgency and community
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The global day of generosity is less than a week away. While the sector collectively raised $3.1 billion in 2022, this year’s outcome is filled with uncertainty due to a decline in donor participation.
With your fundraising plans likely already in motion, potentially with a “sneak peek” email already in donor inboxes, this week’s brief focuses on how to further promote urgency and community to garner the support and generosity to meet your ambitious fundraising goals.
During this week of gratitude, as you take the well-deserved time off to celebrate with family and friends, we give thanks to you—our community: the Helpers.
The Helpers close the gap on issues from poverty to policy and education to equity. Often this work is taken for granted, and we assume someone will do it. Someone is you. We sincerely thank you.
We hope this week is filled with joy and rest. See you next week!
Snackable snippets |
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Multichannel marketing that drives results 🎧 Join us in this episode of Good Marketing Unplugged as Katie dissects her approach to organizing and executing multifaceted marketing campaigns, leveraging segmentation, digital, and traditional channels. While this season is primed for getting the attention of your target audience, Tobes encourages us to shift our focus to intention. Content reigns supreme in helping you execute this. Worn-out templates can diminish supporter trust and engagement, but showing off your expertise through carefully crafted narratives about the problems you're addressing and the lives you're changing—this approach can make a world of difference.
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In the news |
Pop-Tarts Bites, the bite-sized version of the beloved toaster pastry, is finding more harmony between emotionally resonant and functionally compelling messaging.
In collaboration with VidMob, the brand aimed to understand the most effective ads for existing, lapsed, and new customers across different marketing funnel stages. This initiative focused less on a strategic overhaul and more on refining marketing practices for improved consumer connections.
For your inspiration folder |
During this time of the year, there’s a heavy emphasis on those recommending a homepage takeover during year-end to drive engagement and conversion (guilty as charged).
NextAfter put this hypothesis to the test and ran an experiment with International Mission Board. Displaying the donation page first for website visitors resulted in a 30.6% boost in conversion rates.