What’s missing from your email strategy?

Nhu Te on Aug 28, 2024 10:57:40 PM

096: What’s missing from your email strategy?

As we enter the final week of August, many of us are facing a whirlwind of activities: wrapping up summer plans, getting our kids back to school, and making sure everything is on track for the rest of the year.

During this time of transition and planning, let’s bring the spotlight to email marketing. While omnichannel is key, email is still a powerhouse, as it’s regarded as one of the most engaging channels. Even with busy inboxes, people are paying attention—it’s just about knowing how to reach them.

Follow along as I share resources on what improvements to make, which deliverability guidelines to know about, and how other platforms can support your email strategy.

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Snackable snippets

9 email marketing fixes to improve performance 📖
Email marketers rejoice: Revenue is poised to exceed $10 billion by the end of this year, per a new report from Statista. However, with flooded inboxes, there are still things to keep in mind to make sure your messages stand out.

Check out these mistakes that could be hindering you from reaching your goals. From unsegmented communications to unauthenticated emails, find what fixes you can make to drive email performance.

Email deliverability: what you need to know 📖

You might be writing the most compelling emails, but if your messages aren’t even reaching inboxes, all that effort goes to waste.

This explainer article unpacks why deliverability standards are getting stricter and what you need to know to stay ahead of the curve.

AI email marketing: How to use it effectively 📖
There are mixed feelings about using AI in fundraising, yet it’s an opportunity to scale your work and improve productivity (like automating segmentation and personalizing outreach).

If you’re still on the fence, HubSpot breaks down the challenges brands are facing, how other marketers are using AI, and even recommends some tools to consider.

Warm up year-end prospects with a year-round ad spend 🎧
In the latest episode of the Go Beyond Fundraising, Laura Hinrichsen and Megan Morris explore the benefits of a year-round advertising strategy for nonprofits.

By spreading your ad budget throughout the year, you can build stronger relationships with potential donors, increasing the likelihood of a conversion at year-end.

Thoughtfully engaging people during an election year 📖
The 2024 U.S. election is set to be one of the more unpredictable yet, with memes and online communities driving the conversation in ways we’ve never seen before.

For brands, this means staying true to your values while being ready for anything the election season might throw your way. By listening closely to your audience and staying authentic, you can keep that connection strong, even in these unpredictable times.

In the news

GivingTuesday’s Generosity AI Working Group recently rolled out the “AI Readiness Survey” to gauge how nonprofits are engaging with AI and emerging technologies.

With the goal of helping nonprofits stay informed about AI, it also offers insights to funders, educators, and tech platforms on how to better support the sector’s journey into AI.

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Walmart and Target are seeing major growth in their retail media networks, with Walmart’s ad business up 26% globally in Q2 and Target’s Roundel experiencing “double-digit growth.”

Retail media now accounts for one-fifth of all digital media spend, and the sector is expected to hit $166 billion by 2025, according to eMarketer.

For your inspiration folder

March of Dimes recently launched its giving day. With interactive elements and engaging storytelling throughout, it definitely made an impression.

The organization didn’t hesitate to email me numerous times throughout the day, and I never once thought about unsubscribing. On the contrary, each communication brought me closer to donating to the cause.

The messaging was consistent, delivering real, tangible solutions to ensure the health of moms and babies everywhere. It united us, the community, with a call to action to make a meaningful impact for these families in need.

As a NICU mom myself, this deeply compelled me, and I'm reassured by the organization's unwavering commitment to preventing maternal and infant health risks and closing the health equity gap.

Source: March of Dimes

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