Finding supporters through the EOY email clutter

Nhu Te on Nov 21, 2024 1:54:09 PM

108: Finding supporters through the EOY email clutter

As the year winds down, your supporters’ inboxes are filling up with holiday greetings, alerts about upcoming sales, and of course, appeals for end-of-year fundraising campaigns.

With over four billion email users in the world, it’s clear that email still remains a core marketing channel. For nonprofits, how do you ensure your messages stand out in the sea of year-end emails?

This week, we’re sharing actionable resources to help you break through the noise and connect with your audience. From tips to writing better emails to email deliverability dos and don’ts, we’ve got you covered for a successful year-end email campaign.

P.S. We’re skipping next week’s brief, but we’ll be back the following week with more insights! Sending thanks and gratitude to each of you this year. 🙏

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The take-home template

Did you know a whopping 30% of all annual giving occurs in December? With the power of a great year-end campaign, you can tap into this spirit of generosity and blast through your fundraising goals.

To guide your planning efforts, this resource provides you with free email timelines and copy tips based on strategies proven to help nonprofits maximize their year-end fundraising.

Snackable snippets

Leverage the power of email drip campaigns 📖

Drip campaigns are a series of automated, personalized emails delivered to your subscribers at key intervals or in response to their actions. They not only save you time but ensure ongoing communication with your donors, helping to cultivate lasting relationships.

In this article, we outline four tips to help you optimize your email drip campaigns and foster a loyal, engaged community.

Actionable, non-conventional metrics to track at EOY 📖

In our digital-first environment, data is one of your most powerful assets. It enables you to gain a clear picture of your fundraising performance and make the informed decisions necessary for success.

In your day-to-day tracking and reporting, you may already be monitoring KPIs like conversion, lead generation, or traffic. But as the year comes to a close, Tobes Kelly highlights lesser-known metrics to monitor that are particularly actionable over the next six weeks.

Email deliverability dos & don'ts during the holidays 📖

During the holidays and peak giving season, your donors’ inboxes are flooded with messages from countless brands and senders. This surge in email volume prompts many mailbox providers to become more reactive to spam signals.

With all the work you’ve put into your year-end appeals, don’t let them go unnoticed. Follow the email deliverability dos and don’ts outlined in this guide to ensure they actually reach your supporters.

Gamifying philanthropy where everyone wins 🎧

Gamification is gaining traction as a buzzword across industries — and for good reason. For nonprofits, incorporating game-inspired elements into fundraising efforts boosts awareness, engages donors, and drives greater generosity.

In this episode of the We Are For Good Podcast, Jon and Becky sit down with Laura Beck, founder of LottoLove, the first scratch-off card designed with a social mission. Tune in as Laura shares LottoLove’s mission, the joy and impact of gamifying philanthropy, and the powerful effect of collective generosity.

Should nonprofits cite the election in EOY appeals? 📖

The political climate feels louder and more charged than ever. Brands are openly sharing their views, and consumers are extending their beliefs from the ballot box to the shopping basket.

As you prepare your year-end fundraising appeals, you may be wondering whether it's appropriate to reference the recent election results. In this article, fundraising experts and consultants weigh in with their advice.

In the news

Meta will have to defend itself from an antitrust lawsuit filed by the US Federal Trade Commission (FTC), according to a ruling by a federal judge last week.

The FTC initially filed the lawsuit in 2020, accusing the company of holding a monopoly in the social media networking space through the buying up of rivals Instagram and WhatsApp.

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After years of uncertainty, Google shocked the advertising world this summer by announcing it will continue to support third-party cookies in Chrome, while offering users greater control over how they’re tracked online.

Now, the tech giant is preparing to reveal the details of Chrome's new cookie opt-in model. How consumers react to cookie tracking on Chrome will largely depend on how Google designs the prompt for consent.

For your inspiration folder

Miry’s List, a nonprofit supporting newly arrived refugee families across the US, launched an email campaign encouraging recipients to get into the holiday spirit by hosting a Friendsgiving fundraiser.

The campaign aligns closely with their mission of neighbors helping neighbors, offering refugee families a sense of community during the holiday season. And by providing clear resources, sharing authentic photos, and offering flexible ways to participate, Miry’s List makes it simple for supporters to get involved and build a deeper connection to the cause.

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