095: Essentials for your next campaign
Campaign planning involves a lot, and with giving season right around the corner, the stakes couldn’t be higher. From setting clear goals to crafting audience journeys to optimizing channel distribution, every detail counts.
Even though there’s still some time left, taking action now to cross every “t” and dot every “i” will set the stage for a successful campaign.
This week, we’re spotlighting a few campaign essentials so you won’t forget a single line item on your year-end planning checklist.
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Snackable snippets |
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Injecting curiosity and creativity into fundraising 🎧 John Lepp, Partner at Agents of Good and Author of “Creative Deviations,” joins Mallory Erickson on this episode of What the Fundraising to share how fundraisers can step outside their comfort zones and infuse more emotion and vulnerability in their communications. Tobes Kelly always provides really solid guidance in his weekly newsletter. In this week's edition, one thing that stood out to me was his take on donor surveys. Tobes offers a fresh perspective beyond typical satisfaction surveys, focusing on four key objectives tailored to different stages of the donor lifecycle.
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In the news |
Meta is updating its advertising algorithm, giving more weight to one-day conversion windows, which could temporarily make the platform appear less effective for some advertisers.
This change may increase ad costs but aims to improve trust in Meta’s ad system by making it more accurate in attributing conversions.
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The Tax Cut and Jobs Act of 2017 led to a significant drop in charitable donations, with an immediate loss of $20 billion in the first year and an estimated $16 billion decrease each following year. But this doesn’t mean that donors have stopped giving entirely.
“The families that were affected by the policy did not take their giving to zero,” he said. “They’re still donors. The participation rate was not affected among these families, but the amounts were.”
For your inspiration folder |
As I was winding down on Sunday night, a commercial from the Alzheimer’s Association caught my attention. Curious, I checked out its website and social media, where I found Walk to End Alzheimer’s prominently featured.
The Alzheimer’s Association is known for its mission of ending Alzheimer’s and all other dementia, and Walk to End Alzheimer's is a signature event held in more than 600 communities nationwide.
A big driver for awareness and fundraising, the Alzheimer’s Association puts the initiative front and center through an omnichannel approach, understanding that not every supporter journey is linear and activation happens when the right message is delivered at the right time and place.
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How do you prep everyday donors for Giving Tuesday?
Is your EOY messaging framework inclusive of all supporter types?