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057: GivingTuesday is over—now what?
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Congratulations on navigating one of the busiest giving days of the year! I trust it brought moments of excitement, wonder, and heartfelt generosity. As we move past GivingTuesday and onto the crucial next 32 days of your campaign, it's time to optimize for success.
Performing a weekly campaign health check allows you to gauge audience engagement and refine your strategy based on data, not trends. If you're considering a new tactic, run an A/B test to measure its effectiveness.
This week, I'm sharing resources on how to optimize your campaign now through December 31, making this the best giving season yet.
Snackable snippets |
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How Stop Soldier Suicide optimizes with data 🎧 In this episode of Good Marketing Unplugged, he joins Noah to talk through best practices for cross-channel marketing measurement, as well as the nuances of testing and experimentation. As December ushers in sentiments of gratitude, generosity, and goodwill, it's crucial to dedicate time to review your emails, ensuring they captivate and engage your audience. Claire Axelrad teaches you how to add an extra spark to your email strategy, ensuring your nonprofit stands out amidst the holiday bustle and busy inboxes.
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In the news |
A recent survey by the National Retail Federation and Prosper Insights & Analytics forecasts that holiday spending is poised to reach "record levels," projecting a 5% increase in average spending around Thanksgiving.
This positive outlook could be encouraging for nonprofits as we enter the busy giving season.
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As part of Dove’s Self-Esteem Project, the brand collaborated with Lennnie to release multiple social media posts leading up to Thanksgiving.
Known as the animated blob that often talks about mental health and body positivity, Lennnie has nearly 5 million followers across Instagram and TikTok.
For your inspiration folder |
Email stands out as one of the most important marketing channels for nonprofits and associations. During a critical period such as year-end, it's essential to diversify the content of your emails, ensuring that not every communication is a financial ask.
As December 31 quickly approaches, we're sharing real-life examples of nonprofit emails that you can draw inspo from.