Is your content marketing performing well?

Nhu Te on May 15, 2024 3:54:02 PM

081: Is your content marketing performing well?

Content is the backbone of your marketing efforts, driving engagement and prompting action. But when was the last time you reviewed its performance?

Ask yourself: Is our content meeting the needs of our audience? Are they genuinely interested in what we have to say?

Your marketing and fundraising should be more than a soapbox; it should spark curiosity and inspire people to join your community. Join me this week as I offer resources to elevate your content strategy and captivate your audience.

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Snackable snippets

A guide to nonprofit email marketing 📖
In our attention economy, inboxes are more crowded than ever. This means you should be sending more emails — but with intention. Ensuring you’re sending the right message at the right time and frequency is key.

After all, email still drove 14% of all online revenue for nonprofits in 2022. Follow us in this guide to learn what you need to do before, during, and after building emails.

4 ways to amplify your nonprofit’s great content 📖

As changemakers, we all have great stories to tell. But in this dynamic field, it takes more than emotionally compelling content to catch the attention of our supporters. It also takes delivering that content in purposeful and meaningful ways.

A framework for identifying the channels where someone could discover your brand then tailoring the content for those channels could help you.

The definitive guide to nonprofit value propositions 📖
While your mission statement explains what you do, your value proposition is the reason why someone should support you over another organization.

It’s your differentiator, the driving force that makes you unique. This guide walks you through crafting your value proposition and optimizing it through A/B tests.

How earned media can drive impact 🎧
Communications expert Joe Quenqua joins Dana Snyder in this episode of Missions to Movements to share his insights on using earned media to create viral moments and drive impact.

He shares his success stories from brands like Muppets and QVC and how even nonprofits with tighter budgets can find wins through a smart earned media strategy.

New collaborative GenAI tool enters the market 📖
GenAI has streamlined how we create content for our fundraising and marketing campaigns. These tools have expedited the creative process, whether it’s emails, social posts, ads, or website copy.

With BoodleBox, your team can now collaborate with GenAI in one single chat. This will create more efficiency in the feedback loop and promote cross-team collaboration.

In the news

Third-party data is on the way out, and the brand that owns Coca-Cola has found a way to collect more than 25,000 consumer profiles in its latest campaign.

Innocent Brands recently pushed a digital out-of-home campaign. Displaying ads at London metro stations, the brand encouraged riders to scan the QR code to learn more about its sustainability efforts. This led to a 65% engagement rate and a 10% repeat engagement rate.

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As the $230 billion donor-advised fund industry continues to boom, Congress and the Biden administration are looking into whether they need to tighten restrictions on DAFs.

There are debates about whether the country’s wealthy are taking advantage of tax deductions, so the IRS held a public hearing to discuss its plan to regulate DAFs. If your organization is currently accepting DAF donations or considering them, this article is worth reading.

For your inspiration folder

As I was scrolling across Instagram this weekend, a cute baby boy wearing a blue birthday hat and a nose painted in blue icing appeared on my feed. The copy then caught my attention, “Sponsor a child who shares a birthday with you.”

Instead of the standard mission messaging that encourages me to help free children from poverty, Compassion International makes an emotional bond with the end user through a shared birthday and a real person. This is a great example of how to evoke connection through relatable human experiences.

Source: Compassion International

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