081: Is your content marketing performing well?
Content is the backbone of your marketing efforts, driving engagement and prompting action. But when was the last time you reviewed its performance?
Ask yourself: Is our content meeting the needs of our audience? Are they genuinely interested in what we have to say?
Your marketing and fundraising should be more than a soapbox; it should spark curiosity and inspire people to join your community. Join me this week as I offer resources to elevate your content strategy and captivate your audience.
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A guide to nonprofit email marketing 📖 After all, email still drove 14% of all online revenue for nonprofits in 2022. Follow us in this guide to learn what you need to do before, during, and after building emails. As changemakers, we all have great stories to tell. But in this dynamic field, it takes more than emotionally compelling content to catch the attention of our supporters. It also takes delivering that content in purposeful and meaningful ways. A framework for identifying the channels where someone could discover your brand then tailoring the content for those channels could help you.
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In the news |
Third-party data is on the way out, and the brand that owns Coca-Cola has found a way to collect more than 25,000 consumer profiles in its latest campaign.
Innocent Brands recently pushed a digital out-of-home campaign. Displaying ads at London metro stations, the brand encouraged riders to scan the QR code to learn more about its sustainability efforts. This led to a 65% engagement rate and a 10% repeat engagement rate.
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As the $230 billion donor-advised fund industry continues to boom, Congress and the Biden administration are looking into whether they need to tighten restrictions on DAFs.
There are debates about whether the country’s wealthy are taking advantage of tax deductions, so the IRS held a public hearing to discuss its plan to regulate DAFs. If your organization is currently accepting DAF donations or considering them, this article is worth reading.
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