074: Inspiring you with marketing campaigns from fellow nonprofit
So far this year, we’ve talked a lot about the attention economy and messaging fatigue. But we’ve also touched on dwindling giving and trust among supporters.
Bridging that connection gap requires a balance of the right people, technology, and ideas.
Having shared plenty of strategic advice and practical tips so far, I wanted to switch it up this week and focus on engaging campaign examples from real nonprofits. From CoorDown’s provocative message to charity: water’s fun-filled gamified experience, we hope this will spark inspiration as you tackle upcoming campaigns and deliverables.
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Snackable snippets |
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CoorDown takes down assumptions 📖 Tobes Kelly invites you to be bold in your marketing, spotlighting a powerful example from CoorDown. On World Down Syndrome Day, the nonprofit delivered a striking message: “Assume that I can so maybe I will.” Watch the video for more context 😉 New research from Lilly School of Philanthropy and CCS Fundraising points to a forecasted 4.2% growth in giving in 2024. Of this, individual giving is projected to increase by 2.6% this year. “Even though we’re seeing this longer-term trend of individual giving not growing quite as quickly as the other sources of giving, it’s still by far the majority,” Anna Pruitt, project manager for the report.
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In the news |
Reddit, a social platform with tens of thousands of niche communities, went public last week.
Ahead of its debut on the New York Stock Exchange, Reddit detailed its strategy, including the launch of Reddit Pro, a new feature for brands to engage with its 73.1 million daily users. Plus, the platform introduced free-form ads, making it possible to include multiple media formats in one ad unit.
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In a 2-1 decision, the U.S. appeals court ruled that Meta Platforms has to face a class action lawsuit from advertisers alleging the company fraudulently overcharged them by inflating the potential reach of their ads.
According to Reuters, Meta inflated the number of potential viewers by as much as 400%.
For your inspiration folder |
“Breath for All” is a collaborative effort by ALIMA in partnership with Nazar Works, raising funds to provide millions of patients in sub-Sahara Africa with access to medical oxygen treatment.
Neda Azarfar and Charlie Kunzer join Noah on Good Marketing Unplugged to talk about the role of audience research in crafting this viral campaign. Their conversation unpacks how their efforts not only heightened awareness but also shaped a truly immersive and engaging experience for their supporters.
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