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055: Sam’s Club uses digital ads to battle disengagement—here’s how you can, too
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We're a week away from the big year-end push. This is your reminder that supporters are busy—they’re taking time off, planning for the holidays, and reprioritizing their budgets for the next year.
During this time of year, inboxes are getting hit hard by EOY sales and appeals. If your emails aren’t converting as well as you would have hoped, your supporters might be experiencing year-end fatigue.
With this in mind, I wanted to shift the focus this week to complementing your email strategy with digital ads and how big brands like Sam's Club are using this marketing channel to combat supporter disengagement and encourage action.
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Snackable snippets |
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A peek inside charity: water’s marketing growth 🎧 Brady Josephson, VP of Marketing & Growth at charity: water, joins Noah in this episode of Good Marketing Unplugged to talk about brand-building and testing new ideas to drive marketing growth.
A simple display of a 3D render on a plain white background always worked well for NextAfter. However, the team wanted to experiment with a new theory: Would presenting everyday elements in uncommon contexts get better results?
In this case, NextAfter tested its usual 3D render with a screen grab of an Apple Note. This resulted in a 106.6% increase in email acquisition (among many other wins) for all traffic compared to the control.
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In the news |
Sam's Club launched its holiday campaign, emphasizing the value of togetherness over materialism.
The membership-exclusive retailer hopes the ad will resonate with consumers who are looking for a sense of shared experience and connection during a season of economic uncertainty.
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Google has rolled out new generative AI capabilities in its Performance Max advertising product, enabling U.S. advertisers to create and scale text and image assets using AI.
This new product offering will help marketers quickly generate personalized assets to reach customers across Google.
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For your inspiration folder |
Seeking inspiration for year-end digital ads? Aiden Augustin explores the intricacies of nonprofit advertising and shares three nonprofits that achieved significant returns on their advertising investments.
Of note, International Justice Mission partnered with Feathr to launch three ad campaigns about its Holiday Gift Catalog fundraiser and achieved a 1,563% return on ad spend.
Sound too good to be true? You’ll have the read the full story to find out more.
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Break through the corporate noise and drive engagement this year-end
Now this is how you plan a successful EOY campaign