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Good Marketing Brief

Omnichannel helps marketers in these big ways

Isa Hasty on Jan 22, 2025 1:46:01 PM

 

114: Omnichannel helps marketers in these big ways

Success doesn’t happen in a vacuum—and neither should marketing. Good marketing takes time, intention, and an omnichannel approach to break through the noise and connect with your audience.

This week, we’re diving into how omnichannel strategies can help you multiply your impact, track ROI, and create seamless experiences that engage supporters across every touchpoint. Plus you’ll find actionable resources like a donor journey map template, insights from charity: water, and examples of community-driven campaigns that inspire action.

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The take-home template

From the moment a donor learns about your nonprofit, they’re on a journey—one that can end in a single gift or result in a lifetime of generosity. The goal is to understand this journey and create an engaging experience that inspires action every step of the way.

To help you align your content strategy with your donor journey, use this free worksheet to map relevant pieces of content to each stage and identify any content you need to fill in the gaps.

Snackable snippets 

How attribution can unlock your omnichannel potential 📖

Omnichannel fundraising helps you connect with your supporters where and when it matters most. But tracking and measuring your efforts across multiple channels can be a headache, especially if you have a small team.

This article explores how direct and indirect channel attribution can help you put the pieces together. Plus it offers tips for communicating how an omnichannel approach builds brand awareness and drives ROI.

Key omnichannel marketing trends to watch in 2025 📖

In today’s crowded landscape, an omnichannel marketing strategy is no longer a nice-to-have—it’s essential for sustainable growth. But with more and more brands vying for your donors’ attention, standing out requires keeping up with emerging tools and technologies.

To help you stay ahead of the curve, this blog highlights five key omnichannel marketing trends to watch for in 2025, from ethical data practices to AI-powered dynamic content.

Behind charity: water's messaging strategy 🎧

Branding isn’t just about selling a product—it can be a megaphone for change. charity: water proves this by blending captivating storytelling with stunning design to bring attention to the global clean water crisis.

In this episode of Wharton’s Marketing Matters podcast, Dr. Americus Reed sits down with Whitney Bonrud, Director of Marketing and Communications at charity: water, to discuss the power of authentic storytelling, how social impact marketing has evolved, and all things brand.

For your inspiration folder

The true impact of a nonprofit is realized when its community is engaged and united in action.

Following the devastating wildfires in LA, Best Friends Animal Society is keeping their community connected and motivated with regular updates across their website, email, and social media. These updates do more than provide safety tips—they offer concrete ways for supporters to make a real difference, from aiding animals in need to helping families affected by the fires.

 

 

 

 
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