103: Don’t choose between paid and organic social
Social media is a powerful way to connect with your audience — it’s where they spend their time, after all. But for nonprofit marketers, keeping up with evolving algorithms, shifting engagement trends, and new rules can feel dizzying.
Then there’s the big question: Should you focus on organic content or paid ads?
Spoiler: You need both. This week, we’re exploring how organic and paid social media work hand-in-hand to boost reach, engagement, and conversions. Plus, we’re sharing actionable tips for growing your audience and creating messaging that truly sticks.
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Snackable snippets |
Top social media platforms for nonprofits 📖
Looking to boost your mission’s impact through social media? An effective strategy starts with choosing the right platforms to reach and engage your audience.
Our latest guide breaks down the top social media platforms nonprofits should prioritize when building a solid marketing plan, helping you connect with the right audiences where they engage most.
Organic vs paid social media 📖
It’s not about choosing between organic or paid social media — it’s about using both together. Organic helps you engage your audience and build community, while paid ads expand your reach and drive quick results.
This article dives into how these two approaches work hand-in-hand and why combining them is the secret to a winning social media strategy.
What you need to know to create a social media budget 📖
Creating a social media budget is essential for optimizing your investments and measuring the performance of your campaigns.
No matter the size of your budget, tracking your spend helps you make smarter decisions, ensuring your strategy delivers meaningful outcomes.
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How to create a nonprofit social media plan that sticks 📖 Did you know that 72.5% of Americans use social media? Success comes down to three key steps: choosing the right platforms, planning your posts strategically, and focusing on engaging your audience. Follow our guide to build a social media plan that delivers results. |
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How social listening increases advocacy 📖 Brand advocates — those who genuinely champion your brand — are your biggest supporters. Wondering where to find them? This resource breaks down how to leverage social listening to boost advocacy, with six inspiring examples to get you started. |
In the news |
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CreatorIQ’s latest “State of Creator Marketing Report” reveals Instagram remains the top platform for creator marketing, with 84% of brands and 76% of agencies using it most frequently. TikTok is gaining momentum, with 27% of brands planning to experiment more on the platform in 2025, while creators see TikTok as the most creator-friendly and Instagram as the most lucrative. ***** |
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Gen Z is the first generation to grow up with the internet, social media, and smartphones as part of their everyday lives, giving them a whole new set of values and interests compared to older generations. To effectively engage this tech-savvy audience, marketers must go beyond buzzwords and develop tailored strategies that align with Gen Z’s motivations. |
For your inspiration folder |
Home at Last Dog Rescue is bringing some extra fun to October with its Bark-toberfest celebration.
This happy hour event invites supporters to enjoy their favorite brew while meeting adorable, adoptable pups. It’s a brilliant way to unite the community around a shared cause, fostering personal connections between potential adopters and dogs — making the adoption process feel more engaging, memorable, and heartfelt.
Source: Home at Last Dog Rescue
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Coping with shifts in attention and engagement
Is it too early for Giving Tuesday?