Top peer-to-peer programs find steady growth

Written by Nhu Te | Feb 29, 2024 5:04:37 PM

070: Top peer-to-peer programs find steady growth

Beyoncé is making a big splash in mainstream media as the first Black woman to top the Billboard country songs chart 👏

In our world, leading nonprofits are also finding their well-deserved win: top peer-to-peer program revenue is slowly inching back to pre-pandemic levels.

At Feathr, we champion good marketing, a true audience-first, responsive marketing approach. This means meeting your people where they are. While that means diverse digital channels—web, email, ads, social—we can’t forget the power of in-person experiences, which often include peer-to-peer fundraising.

Snackable snippets

The member engagement framework 📽️
The 3 C framework is designed to help associations and nonprofits reignite the connection between them and their members, especially during a time when disengagement is at its highest.

Join us on Wednesday, March 6 at 2 P.M. ET as we talk through the 3 C framework—Confidence, Care, and Community—to elevate your member engagement strategy.

Peer-to-peer as an acquisition tool 📖

To kick off 2024, Nonprofit Tech for Good shared its fundraising trends to watch for. One, in particular, stood out to me: peer-to-peer fundraising as an acquisition tool.

Peer-to-peer fundraising has evolved from a simple event add-on to a powerful online fundraising strategy in its own right. As an acquisition tool, what better way to organically engage new supporters than by advocacy of your existing ones?

Unlocking the secrets of nonprofit marketing success 🎧
There is a clear distinction between which organizations are hitting their fundraising targets and which are having a harder time creating a more meaningful impact.

Noah joins Tammy Zonker on The Intentional Fundraiser Podcast and shares his take on what it takes for nonprofit marketers to succeed. Listen in as the two dive into the transformative power of effective storytelling, collaboration, and trust-building in nonprofit marketing and fundraising.

9 actionable peer-to-peer fundraising tips 📖
Top peer-to-peer fundraisers thrive when they’re backed by a community, pushing them towards their goals. This impact is amplified when they're equipped with resources that bridge the gap to their network, such as email or social media templates, branded graphics, and storytelling examples.

Get more actionable tips in this resource from Classy.

Join us at Nonprofit Marketing Summit 🎧
Are you looking for new and innovative ideas to spark your marketing in 2024? Good news: You're invited to the Nonprofit Marketing Summit: The Unthinkable on March 5-7.

Hosted by our friends at Community Boost. the Nonprofit Marketing Summit will help you break free from conventional marketing, embrace fresh strategies, and propel your nonprofit toward mission success. Bonus: It’s 🆓!

In the news

Revenue from the top 30 peer-to-peer fundraising programs in the US increased by 3.2% to $1.1 billion, according to new research from the Peer-to-Peer Professional Forum.

While this still lags behind pre-pandemic levels, we’re seeing that gap narrow each year, presenting nonprofits with an opportunity to unlock that fundraiser potential.

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Inside Intelligence predicts that retail media ad spend will hit $140 billion this year, a 21.8% increase.

For our sector, this may indicate an opportunity for nonprofits to up their ad spend in 2024, as there are parallels in consumer spending and donor giving behavior.

For your inspiration folder

Butterfinger is doubling down on reaching younger generations, allocating more of its media budget in 2024 to gaming creators and streamers.

For nonprofits, it’s important to know that gaming creators have a prominent influence on a market of 73.6 million users, which we’ve seen nonprofits like St. Jude already leverage.

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