Make every email feel personal—here’s how

Isa Hasty on Feb 12, 2025 3:58:47 PM

117: Make every email feel personal—here’s how

The best nonprofit emails aren’t about your organization; they’re about your donors. A donor-centric approach ensures supporters feel seen, valued, and inspired to stay engaged long after their first gift.

This week, we’re sharing resources to help you level up your email strategy—from crafting a compelling welcome series to personalizing outreach and leveraging automation. Whether you’re looking to refine your messaging, build email workflows, or try something new, these insights will help you create emails that resonate and get results.

Heading

The take-home template

While bringing in new donors is always worth celebrating, retaining them is what ensures you can make a lasting impact. A welcome series is a necessary tool for engaging first-time supporters from the start and inspiring them to stay involved.

From heartfelt thank-yous to exciting impact updates, use these email templates to create a series that transforms initial interest into long-term support.

Snackable snippets

4 hallmarks of today’s best email marketing strategies 📖

Email remains one of the most powerful tools in your marketing arsenal. But with inboxes overflowing and attention spans shrinking, keeping up with ever-evolving trends and donor preferences is key to standing out.

In this article, an industry pro breaks down four characteristics of effective email marketing programs in 2025.

How to turn Gen Z and millennials into advocates 📽️

With a $30 trillion generational wealth transfer on the horizon, millennials and Gen Zers are emerging as key players in the giving world. That means capturing their hearts (and dollars) is critical to the sustainability of your mission.

Watch our webinar to learn how to future-proof your outreach strategies and build up a new generation of advocates.

Brands look beyond in-game ads 📖

The cost of Super Bowl ad time keeps increasing—with some 30-second spots reportedly going for more than $8 million this year. But it’s not all doom and gloom for brands that can’t justify the price tag.

From second-screen experiences to influencer tie-ins, this article explores how brands like Tostitos, Twix, and Avocados From Mexico looked beyond in-game ads to capitalize on the cultural cachet of the big game.

Google Pixel promotes Gemini Live 📖

During the big game, Google debuted its latest ad, "Dream Job," featuring a father preparing for an interview by reflecting on how parenthood has shaped his skills—like negotiation and teamwork.

With the help of Gemini, which asks thoughtful, job-relevant questions, he gains confidence, turning everyday parenting moments into powerful career insights. Instead of showing off flashy tech, the ad keeps it real—highlighting how AI can actually bring people closer, not replace human connection.

For your inspiration folder

In response to the recent federal grant freeze, The Adventure Project (TAP) is choosing to focus on what it can control: its relationship with donors.

TAP’s recent email update shifts the conversation from external challenges to the impact of donor support, inviting deeper involvement and promising collaborative problem-solving. This approach ensures that, even amid uncertainty, donors feel valued, informed, and empowered to keep driving positive change.

Share this