|
060: Digital fundraising strategies to retain EOY supporters
|
You’ve put long hours into shaping your EOY digital marketing plan. When 2024 rolls through, you’ve likely procured a strong list of new supporters. But what's next?
Don’t let those supporters fall through the cracks. Explore ways to retain their support over time and increase LTV. After all, we all know acquisition takes up far more resources than retention.
This week, we’ll dive into digital fundraising strategies to help you engage and retain the support of these individuals for the long haul.
 |
 |
Snackable snippets |
|
Going viral with ALIMA and Nazar Works 🎧 Charlie Kunzer of ALIMA and Neda Azarfar of Nazar Works sit down with Noah in this episode of Good Marketing Unplugged to talk through the details of the campaign’s viral success. In the midst of all of your EOY fundraising efforts, retention should be your primary end goal. How can you engage these donors to continue supporting your organization? Tobes shares his retention toolkit, emphasizing that organizations need to pull more than a couple of these marketing levers if they really want to boost retention and LTV.
|
In the news |
We just talked last week about the deprecation of third-party cookies, and it seems like it might be happening faster than we thought.
Beginning January 4, Google plans to test out its new Tracking Protection feature, restricting website access to third-party cookies. This will only affect 1% of Chrome users, and then phase out to all users in the second half of 2024.
*****
Pizza Hut is giving back to all delivery drivers this holiday season, a marketing effort that it hopes to drive customer engagement and repeat business.
The pizza chain gave out 50 doormats to consumers to be displayed on doorsteps through December 27. Delivery drivers can scan the QR code on the doormat to redeem a Pizza Hut gift card code, with a minimum of 4,000 offers available.
|
For your inspiration folder |
Meet Leah Kral, Senior Director of Strategy and Innovation at Mercatus Center at George Mason University and author of “Innovation for Social Change.”
She joins Jon and Becky on the We Are For Good Podcast to inspire nonprofits to embrace innovation, take calculated risks, and adapt through learning, sharing examples from innovative organizations like World Reader and Alcoholics Anonymous.
 |
Share this
Is your EOY messaging framework inclusive of all supporter types?
Reimagine EOY fundraising with offline marketing channels like TikTok