099: Let’s rock your next integrated digital campaign
With the busiest time of year approaching, whether you’re gearing up for year-end giving or planning your annual campaign, I know you’re aiming for a digital strategy that truly drives big results.
As the way people consume information continues to evolve, creating a unified experience across all your channels can feel like an uphill endeavor.
To help simplify the process, we’re sharing channel-specific playbooks — including email, paid ads, and social — to ensure each touchpoint works together seamlessly and amplifies your message.
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Snackable snippets |
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Reasons your paid digital ads may not be converting 📖 This article breaks down 15 ways to optimize ad performance, from more nuanced audience targeting and multivariate testing to creating seamless landing page experiences. Tobes Kelly shares must-have email workflows that your team should be leveraging ahead of year-end. Without them, he says, “you’re leaving serious amounts of fundraising dollars on the table.” He provides an in-depth walkthrough of each workflow, covering everything from high-converting website pop-ups and post-donation upsells to win-back flows and more.
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In the news |
Good news: New research data finds that trust in nonprofits climbed five percentage points to 57% while trust in philanthropy remained steady.
Interestingly, 69% of respondents are more likely to trust nonprofits working in their local neighborhoods, showing that community engagement is crucial for building trust.
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Amazon’s new shopping-focused chatbot, Rufus, will soon feature sponsored ads based on search and conversational context.
“We continue to make enhancements to the Rufus experience, including improving brand and product discovery by introducing relevant sponsored ads that help customers discover selections related to their conversation with Rufus,” a spokesperson said.
For your inspiration folder |
The Adventure Project knows how to engage its community through eye-catching visuals, relatable storytelling, and inclusive giving opportunities.
Their latest campaign #LaborDayandDelivery invites you to join a virtual baby shower aimed at providing essential services to 500 pregnant moms in Kenya.
Supporters can contribute directly to the campaign or bid in an online auction featuring exciting items, like Broadway tickets or a manicure set—ideal self-care gifts for moms everywhere.
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Is it too early for Giving Tuesday?
Inspiring you with marketing campaigns from fellow nonprofits