Good Marketing Brief

Let’s rock your next integrated digital campaign

Written by Nhu Te | Sep 19, 2024 4:43:59 PM
 

099: Let’s rock your next integrated digital campaign

With the busiest time of year approaching, whether you’re gearing up for year-end giving or planning your annual campaign, I know you’re aiming for a digital strategy that truly drives big results.

As the way people consume information continues to evolve, creating a unified experience across all your channels can feel like an uphill endeavor.

To help simplify the process, we’re sharing channel-specific playbooks — including email, paid ads, and social — to ensure each touchpoint works together seamlessly and amplifies your message.

Snackable snippets 

Reasons your paid digital ads may not be converting 📖
With brands already competing for attention online, more nonprofits are turning to digital ads to stand out. But running a successful campaign isn’t as simple as it seems.

This article breaks down 15 ways to optimize ad performance, from more nuanced audience targeting and multivariate testing to creating seamless landing page experiences.

Email workflows to build ahead of EOY 📖

Tobes Kelly shares must-have email workflows that your team should be leveraging ahead of year-end. Without them, he says, “you’re leaving serious amounts of fundraising dollars on the table.”

He provides an in-depth walkthrough of each workflow, covering everything from high-converting website pop-ups and post-donation upsells to win-back flows and more.

How to create a nonprofit social media plan that sticks 📖
With 72.5% of Americans on social media, is your nonprofit making the most of it?

Here are three simple steps to create a social media plan that grabs attention and drives real engagement. (Hint: It’s all about choosing the right platforms, planning your content, and putting your audience first!)

How to make an ad, step by step 📖
Getting started with digital ads can be tricky — figuring out what works and what doesn’t often feels like a guessing game. Crafting standout ads requires a perfect balance of creativity and strategy.

Semrush unpacks its six-step process for crafting ads that capture attention, resonate with your target audience, and deliver real results.

Impactful marketing strategies for nonprofits 🎧
Want to learn how to make your organization’s message stand out more? Join us Thursday, September 19, at 12 PM EDT for a panel discussion on marketing strategies that drive real mission impact.

Our own Bradley Martin, VP of Growth, will join a lineup of expert panelists to share actionable insights and innovative approaches to help your cause capture the attention it deserves.

 

In the news

Good news: New research data finds that trust in nonprofits climbed five percentage points to 57% while trust in philanthropy remained steady.

Interestingly, 69% of respondents are more likely to trust nonprofits working in their local neighborhoods, showing that community engagement is crucial for building trust.

*****

Amazon’s new shopping-focused chatbot, Rufus, will soon feature sponsored ads based on search and conversational context.

“We continue to make enhancements to the Rufus experience, including improving brand and product discovery by introducing relevant sponsored ads that help customers discover selections related to their conversation with Rufus,” a spokesperson said.

For your inspiration folder

The Adventure Project knows how to engage its community through eye-catching visuals, relatable storytelling, and inclusive giving opportunities.

Their latest campaign #LaborDayandDelivery invites you to join a virtual baby shower aimed at providing essential services to 500 pregnant moms in Kenya.

Supporters can contribute directly to the campaign or bid in an online auction featuring exciting items, like Broadway tickets or a manicure set—ideal self-care gifts for moms everywhere.
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