You need a single source of truth for your marketing

Nhu Te on Oct 30, 2024 9:17:30 PM

105: You need a single source of truth for your marketing

We’ve talked a lot over the past few months about the benefits of omnichannel marketing, which unifies your messaging across multiple touchpoints to create a seamless and personalized experience for supporters.

But this can’t be done without unifying your tech stack to keep data connected and insights accessible for every campaign.

In this week’s brief, we’re sharing the value of data integration and practical steps to help you streamline your tech, so you can make every interaction count for giving season.

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Since its 2012 launch, GivingTuesday has surged in popularity. In 2023 alone, this single day raised over $3.1 billion from 34 million donors.

To make the most of this global day of giving, nonprofits need to reach donors across email, social media, and text — this blog offers tips, tricks, and templates to help you craft impactful messages for each channel.

Snackable snippets

Combining digital and print with Tracked Links 📖

Looking to expand your nonprofit’s reach from print to digital without losing momentum? Tracked Links can help bridge these channels.

With Tracked Link campaigns, nonprofits can connect print and digital efforts by using unique URLs that reveal exactly how audiences find their site, offering valuable insights into which channels and campaigns drive the most engagement.

5 reasons systems need to work together 📖

Data integration across your tech stack is essential, breaking down silos and consolidating key information like donor and campaign metrics to create a unified, reliable source of truth for your team.

This blog explores the common barriers nonprofits face and the powerful benefits of data integration, from smarter strategies and enhanced productivity to streamlined operations.

How to integrate matching gifts into EOY fundraising 📖

Matching gifts can be a game-changer during the giving season, allowing nonprofits to amplify each donation’s impact and inspire donors to give more.

Read on to learn how to seamlessly integrate matching gift opportunities into your year-end strategy — from educating your team and setting match-specific goals to crafting a promotional plan and following up with match-eligible donors.

Report: The modern marketing data stack 📖

Marketers today have more data and tools at their fingertips than ever before, but the real challenge is putting it all together into an effective, cohesive system.

This report breaks down how martech and adtech are evolving, with trends like AI, privacy, and unified data strategies completely reshaping the landscape and setting the stage for what’s next.

More than half of nonprofits lack engagement strategies 📖

Nonprofits continue to face fundraising challenges, with many struggling in areas like donor acquisition and board participation.

Surprisingly, 56% of nonprofit leaders report not having donor engagement strategies, even as year-over-year data shows 60% of nonprofits raised more in 2023 than in 2022. Among organizations with engagement strategies, digital outreach, events, and face-to-face interactions were the most common.

In the news

GoFundMe’s latest research dives into how each generation engages with giving, showing some interesting differences.

While Gen Z and Millennials are highly active online, using social media to share causes and spark donations, Boomers lean toward in-person connections. Plus, social media has become a driver in modern philanthropy, especially as younger donors turn to “impact creators” and online tools to make a difference.

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Meta is reportedly developing its own search engine to provide information for its AI chatbot, aiming to reduce reliance on Google and Microsoft’s Bing for delivering news, sports, and stock updates.

For your inspiration folder

The American Friends of the Israel Philharmonic Orchestra (AFIPO) wanted to elevate its email marketing with automation and demographic filtering.

By integrating Feathr with Raiser’s Edge NXT, AFIPO streamlined access to CRM data, saved time with pre-built templates, and unified its marketing efforts on one platform — resulting in 603 conversions, $215,000 in annual revenue, and a new audience reach of 74,520.

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