107: Social strategies to spark generosity on December 3
As GivingTuesday approaches fast, many nonprofits already have their marketing strategies prepped, primed, and ready to go. Here’s your reminder not to overlook your social channels.
Originally launched with the hashtag #GivingTuesday and now a global movement, social media has always been a key driver in spreading awareness, reaching new audiences, and inspiring supporters to donate and fundraise for the causes they care about.
Continuous shifts in guidelines, best practices, and algorithms can make social tough to keep up with, so we’re sharing tips, trends, and tactics to engage the right audiences and grow generosity on GivingTuesday and beyond.
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Pulled straight from the GivingTuesday website, this guide is jam-packed with resources to prepare you for the big day of giving, whether you’re a newbie or a veteran. You’ll find key messaging to incorporate into your campaigns, social media dos and don’ts, official logos and art files, email templates, and much more to set you up for success. |
Snackable snippets |
7 ways to use the Facebook Ad Library 📖
The Meta ad library is a free and comprehensive database of all active ads across the Meta suite of products, including Messenger, Audience Network, and Instagram.
This guide teaches you how to best navigate the library and maximize its potential to strengthen your social media advertising strategy.
Power up GivingTuesday with Black Friday social tips 📖
Black Friday is to retailers what GivingTuesday is to nonprofits. Ahead of both holidays, marketers create a sense of urgency to encourage people to open their wallets — whether to make a purchase or donate to a meaningful cause.
This blog walks you through how to create successful Black Friday social media campaigns, with tips and tricks you can borrow as you gear up for December 3.
Is social media marketing to 'Zennials' effective? 📖
"Zennials" or "Zillennials" is a term used by social scientists to describe a micro-generation born between 1990 and 2000, bridging the youngest millennials and the oldest members of Gen Z.
While Zennial consumers are nuanced, a carefully designed social media strategy can address their specific preferences and motivations. This article explores how marketers can use social platforms to best engage this group, from tapping into their desire for authenticity to fostering a sense of community that the pandemic took away.
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8 GivingTuesday social posts to gain inspiration from 📖 GivingTuesday originated from a hashtag, so it's no surprise that the generosity movement garners massive attention on social media. Brands have stepped up their social media game in the last few years, crafting increasingly creative campaigns that deliver impressive results. This resource features successful GivingTuesday campaigns from eight nonprofits to spark creativity as the global day of generosity fast approaches. |
In the news |
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Forrester, a top market research firm, has outlined its expectations for media, advertising, and agencies in the coming year, addressing key industry topics like AI and TikTok. The report anticipates marketers will look to prioritize “brand smartness” over brand safety. Analysts also expect SEO budgets to triple as a result of the integration of AI into search engines. ***** |
SoundCloud has teamed up with PubMatic to provide advertisers access to global programmatic video and display inventory across the music platform’s desktop and mobile app.
With the digital audio ad market expected to reach 1.6 billion users by 2028 and ad spending projected at $11.13 billion in 2024, the partnership is well-positioned to tap into this growing sector.
For your inspiration folder |
Playhouse on the Square wanted to expand its audience and attract a more diverse group of theatergoers, so they turned to Feathr to supercharge their digital strategy. By revamping their email marketing and digital ad campaigns, they sold 200 new subscriptions, resulting in $180k in recurring revenue.
“When I was introduced to Feathr and then began building emails, I was like, my gosh, this is so easy,” said Taylor Manning, Playhouse on the Square’s director of marketing. “It's just drag and drop. You can easily change anything you want. It's one of the best email platforms I've ever used.”
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