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Good Marketing Brief

Let’s talk about your tech stack

Isa Hasty on Mar 6, 2025 11:41:16 AM

 

120: Let’s talk about your tech stack

Fundraising is built on authentic relationships — nurturing engagement and making every supporter feel like a valued part of your mission. But to do that in our modern world, you need the right tech tools in place.

From streamlining donor outreach to scaling giving programs, investing in the right technology can help your nonprofit work smarter — not harder. This week, we’re sharing resources to help you optimize your fundraising efforts, embrace digital innovation, and make smarter tech investments for long-term success.

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The take-home template

Understanding your supporters’ journey is key to building lasting relationships and driving meaningful engagement. From the moment someone first hears about your nonprofit to the day they become a lifelong donor or advocate, every touchpoint matters.

This free journey mapping template helps you visualize how supporters interact with your organization, identify gaps in engagement, and create more personalized experiences that inspire action.

Snackable snippets 

Tech optimizations to grow recurring giving 📖

Building a strong recurring donor program isn’t just about asking for monthly gifts; it’s about creating an engaging experience that keeps supporters connected to your mission long-term. That’s where the right tech comes in.

With smart automation, personalized outreach, and data-driven insights, technology helps nonprofits nurture donor relationships, reduce churn, and maximize retention. This resource explains how to use tech to grow sustainable revenue, without adding extra work for your team.

The tech stack to scale any giving program 📖

Growing your giving program starts with understanding your donors — what inspires them, how they engage, and what keeps them coming back. The right tech stack can help make fundraising easier, personalize donor outreach, and scale work.

Dana Snyder unpacks the essential tools nonprofits need to manage and grow their giving programs efficiently, from CRMs to automation and online giving platforms.

What it takes to get paid on these social platforms 📖

Social platforms like YouTube, TikTok, and Instagram offer monetization programs, but payouts depend on factors like engagement, watch time, and ad revenue.

YouTube remains the most lucrative with its ad-sharing model, while TikTok’s payouts are based on video performance. For nonprofits, understanding these models can open new opportunities for fundraising, awareness campaigns, and creator partnerships.

Crypto giving exceeds $1B in 2024 📖

Crypto donations surpassed $1 billion in 2024, showing steady growth despite market fluctuations, according to "The 2025 Annual Report on Crypto Philanthropy.”

TL;DR: Crypto donations are still growing, and donors are drawn to them for tax benefits, speed, and global reach.

For your inspiration folder

The Innocence Project fights to free the wrongly convicted and reform the justice system — and they’re making it easy for supporters to take action. First-time visitors to their site are met with a direct, no-frills invitation to become monthly donors.

Plus, they’re offering a limited-time monthly match, doubling donors’ impact and creating an extra sense of urgency to give now.

 

 

 

 
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