069: Are you (unintentionally) creating transactional supporter experiences? |
Nonprofits and associations are grappling with higher levels of supporter disengagement, stemming from information overload and misaligned messaging.
As organizations respond to this challenge, they unintentionally create transactional supporter experiences, fueled by a loop of ask after ask. This ultimately leads to supporters tuning out and teams falling even farther behind on their goals.
In this week's brief, let's talk about relational strategies and how you use AI—not as a replacement but as a conduit to greater impact.
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Snackable snippets |
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A guide to digital marketing for nonprofits 📖 Our digital marketing guide will help you create a better plan for your next campaign, with walkthroughs in goal-setting, segmentation, and channel optimizations. Are you unintentionally pushing transactional experiences on your supporters? This is caused by a “leaky bucket” problem: bombarding supporters with asks because that’s how we’ve always done it. It’s causing burnout among development staff but also your supporters. In the words of Allison Fine, “Nonprofits also need to become much better storytellers about the purpose and impact of their work, not just sharing their laundry list of activities with donors.”
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In the news |
Love ChatGPT? Good news: Marketers are getting a new generative AI tool to help them create content with less effort.
Meet Sora, OpenAI’s new text-to-video generator. The tool can create up to a one-minute video based on written prompts and can even use still images. according to AP. While it’s not available to the public yet, we can expect a release sometime this year.
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In more AI news, Google Bard is now Gemini. The Pro 1.0 model is available in over 40 languages and 230 countries and territories—a helpful localization tool if you operate internationally.
Google also launched Gemini Advanced, which it proclaims is “capable at highly complex tasks like coding, logical reasoning, following nuanced instructions and collaborating on creative projects.”
For your inspiration folder |
Generational marketing has categorized age groups into different buckets—Baby Boomers, Gen X, Millennials, and Gen Z. While each generation may have its behavioral nuances, are they more alike than we think?
This article explores the similarities between Baby Boomers and Gen Z, citing parallels in individualism, social ideals, and self-expression.
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