The anticipation for Swifties is over with the release of the The Tortured Poets Department album. The long-awaited release was filled with vigor as Taylor Swift rewarded her loyal fan base with a double album.
This got me thinking about how nonprofits and associations can make their monthly members feel this level of excitement and appreciation. A few ideas that come to mind:
This week, I’m sharing resources that hopefully inspire creative ideas, recognize your supporters, and bring them closer to your mission.
Snackable snippets |
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Principles to creating high-performing display creative 📖 Tobes shares his seven principles for high-performing display creative for high ROAS (return on ad spend) direct response fundraising. What I love about this are the practical tips he shares and the inclusion of real-world examples. The big day has arrived: The Tortured Poets Department is out. Swifties and everywhere were delighted by a surprise double album, driving even more engagement and excitement. Even brands like Krispy Kreme and Tums took the chance to connect TTPD to their marketing. On the nonprofit side, charity: water announced it was time for a “clean water era” with an all-expenses-paid Taylor Swift concert giveaway in Amsterdam.
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In the news |
With Gen Z quickly becoming one of the primary audience segments online, Mio has rebranded to appeal to this young group.
To keep up with their diverse interests, the Kraft Heinz brand is leaning toward softer visual features and vibrant colors and is also moving its messaging from “fix water” to “wellness on your wavelength.”
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A new channel might be available as early as the second half of this year, providing marketers with yet another platform on which to advertise.
Although Threads isn’t as dominant as its sister brands, Facebook and Instagram, it has about 85 million active monthly users.
For your inspiration folder |
UNICEF USA gets creative with its supporter experience by extending the opportunity to your little ones. Because kids love the aspect of adventure and exploration, UNICEF is offering them the opportunity to “see the world with Paddington.”
When someone signs up for the recurring giving program, their kids will receive monthly personalized gift packs from Paddington’s Global Travels. This is a fun way to engage your audience, who also happens to be parents, encouraging their support and sparking imagination and curiosity for their kids.
This reminds me of back in the day when I would look forward to each issue of National Geographic Kids. Anyone else?