Good Marketing Brief

Turning strategy into action (without the burnout)

 

123: Turning strategy into action (without the burnout)

A solid plan is as good as your ability to act on it. For nonprofits navigating limited time and shifting priorities, turning strategy into execution is where progress happens.

This week, we’re sharing tools and ideas to help you move from planning to action—whether that’s building a realistic fundraising calendar, launching a stronger monthly giving program, or aligning your team around clear, actionable goals.

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The take-home template

Are you in the middle of 2025 planning? This guide walks you through how to build a fundraising plan from scratch — with clear steps, smart strategies, and a free downloadable template to organize your goals, campaigns, and calendar.

Snackable snippets 

How to create and execute your marketing strategies 📖

Turning strategy into action can feel overwhelming, but it doesn’t have to be. Here’s a five-step roadmap for turning your marketing strategies into action — complete with tips on setting goals, building repeatable workflows, and keeping your team aligned every step of the way.

Advice for new fundraisers 📖

Just starting your career in nonprofit? This article offers honest, helpful advice from fundraisers on navigating the early challenges of the job, from managing nerves and rejection to setting boundaries and finding mentorship.

TikTok’s new search ad format helps Eventbrite 📖

Eventbrite recently used TikTok’s new Search Ads Campaign tool to promote events and saw a 66% increase in click-through rates and a 33% drop in cost-per-acquisition — proof that social search can drive real results.

For your inspiration folder

charity: water brings a playful twist to their World Water Day campaign by inviting supporters to help end the water crisis — while they sleep. The concept is simple and creative: donors calculate their monthly gift by multiplying the average number of hours they sleep each night by a set amount per hour. For example, 8 hours of sleep at $0.10 an hour equals a $24 monthly gift. 

 

 
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