You wrote the perfect email: a captivating subject line, personalized details, and a powerful call to action. Despite your best efforts, it still doesn't bring in the results you're looking for.
The rule of seven tells us that people need to see our message at least seven times before they take action. So, relying solely on one channel, even with the most compelling copy, limits your reach and impact.
Enter digital advertising. As people spend more time scrolling on social media and surfing the web on their phones, strategically targeting the right people with ads will amplify your message and boost engagement.
Interested in how? Let’s explore this week’s resources!
Snackable snippets |
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The best ad campaign to boost donations 📖 Perhaps the intention of donating is still there, or they need a little extra convincing — whichever the case, cart abandonment ad campaigns can help you recapture that generosity. It’s unclear how Google’s new AI-powered search tool will affect advertising. Some even project that organic traffic will decrease by 25%. While it’s too early to tell, marketers are already planning to experiment with new SEO strategies. Because videos and images will lift visibility in AI Overviews, marketers are adding these elements to their websites. Other marketers are investing more resources in organic traffic sources like Reddit.
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In the news |
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Lawmakers on a House subcommittee advanced a draft privacy bill, the American Privacy Rights Act, which aims to impose broad restrictions on data collection and usage by companies nationwide.
The bill's current version requires businesses to allow consumers to opt out of online behavioral advertising, replacing the original version's stricter provisions that would have required opt-in consent or banned such advertising entirely.
For your inspiration folder |
No Kid Hungry paints a nostalgic picture of summer, reminding many of us of long summer days, the taste of ice cream, and fun in the swimming pool with friends.
Next, the organization highlights a crucial point: millions of children face the greatest hunger at this time of year, as they no longer receive school meals and their parents struggle to make ends meet.
Then comes the part I love — the direct impact of a donor’s generosity — “1 dollar can help provide 10 meals for kids.”
Source: No Kid Hungry