Good Marketing Brief

Volunteer retention tips & a smart tool to make it easier

Written by Isa Hasty | Apr 16, 2025 3:11:55 PM
 

126: Volunteer retention tips & a smart tool to make it easier

Volunteers are often the first to show up and the last to leave — and in times of uncertainty, they’re essential for keeping your mission moving forward and donors engaged.

This week’s resources focus on building thoughtful, human-first systems that help volunteers feel connected, appreciated, and inspired to stick around for the long haul.

The take-home template

 
 Simplify volunteer management with a Notion template that tracks everything from interactions to availability. With everything in one place, it’s easier to spot opportunities for connection and keep volunteers engaged long term.

Snackable snippets 

Top 11 volunteer retention strategies that actually work 📖

Keeping volunteers around starts with the right strategy. This guide breaks down the essentials of volunteer retention — why it matters, how to calculate it, and proven ways to sustain it.

5 digital advertising mistakes and how to fix them 📖

With funding sources shifting and new audiences emerging, digital advertising can help uncover new streams of support. This blog breaks down five common mistakes nonprofits make with digital ads and how to fix them.

A community-centric approach to philanthropy 🎧

If you’re serious about retaining more volunteers, it starts with building a purpose-driven community. This We Are For Good Podcast episode explores how belonging fuels engagement and how intentionally building inclusive, connected spaces can drive long-term change.

For your inspiration folder

Like many small nonprofits, Freestore Foodbank was juggling multiple platforms that didn’t talk to each other — until they started using Feathr. With built-in integrations and real-time reporting, they’re now tracking conversions, refining campaigns, and aligning teams around the data that matters.