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Nhu Te on Dec 12, 2024 4:09:53 PM
110: What CX can teach nonprofits about EOY
E-commerce brands know how to shine during the busiest seasons, and there’s a lot nonprofits can learn from their approach.
From creating seamless journeys to learning about geo-based omnichannel measurement, these tactics aren’t just for retailers—they’re achievable for nonprofits, too.
As year-end ramps up (no, but seriously), standing out requires planning, intentionality, and a willingness to adopt proven strategies. In this week’s brief, we’re sharing insights from e-commerce trends to help you connect with donors and drive results during this critical time.
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The take-home templateAs the holiday season unfolds, gratitude and generosity take center stage. An astounding 30% of annual giving occurs in December, with 10% of donations coming in the final three days of the year. While this is a pivotal time for your nonprofit, your campaigns need to stand out amidst the year-end rush. Take advantage of these five customizable email templates designed to captivate and inspire your audience in the final weeks of the year. |
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How to use the customer journey to increase donations 📖
Much like retail shoppers, your donors are on a journey when they interact with your brand, starting from their first contact with your nonprofit all the way through their donation and beyond.
This Shopify article examines how businesses can improve the customer journey through strategies like mapping each stage, reducing friction, and personalizing interactions. You can leverage these same e-commerce tactics to create a seamless donor experience that effectively nurtures supporters from initial awareness to lasting advocacy.
How to combine print and digital advertising 📖
Much of our world is moving into digital spaces, but traditional advertising channels like print still hold a firmly established place in effective nonprofit marketing plans.
While print ads are notoriously tough to measure, this article explores how Feathr’s Tracked Link campaigns enable precise tracking of how visitors arrive at your website. And by integrating your print and online efforts in one single dashboard, you can connect the dots between your physical and digital worlds, leading to improved engagement strategies.
What is geo-based omnichannel measurement? 📖
Between the rise of new programmatic channels and the fall of cookies and personal IDs, there’s an urgent need for a new omnichannel measurement approach—one that overcomes current limitations and tracks the metrics marketers truly need.
One standout solution lies in using geography as a measurement framework. In this guide, Digiday and Blis outline how geo-based omnichannel measurement works, what it looks like, and its benefits to advertisers.
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Getting CX right: Insights from e-commerce top leaders 📖 The same people who are donating to your nonprofit online are the same people who are purchasing consumer goods online. Therefore, they expect similar digital experiences—regardless of whether they’re buying a new laptop or supporting your mission. This article recaps a panel discussion with three chief experience officers from three iconic brands, where they reflect on their successes this year and what they anticipate for 2025 and beyond. |
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‘Transactional fundraising’ is fueling the burnout crisis 📖 Burnout is a major issue in our industry, especially as the year comes to a close. According to Mallory Erickson, a former successful fundraiser, transactional fundraising—a model focused mainly on monetary exchange—is trapping development professionals in a cycle that leads to burnout. In this piece, Mallory shares insights from her latest book, explaining why fundraisers should ditch the car salesperson approach of pushing for quick sales and focus on building genuine, long-term relationships with donors. |
In the news |
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Good news for nonprofits: Despite grappling with high inflation, Americans’ generosity is shining brightly this holiday season. US donors gave a record-breaking $3.6 billion on Tuesday, a 16% increase from last year, according to estimates from GivingTuesday Data Commons. Additionally, 36.1 million Americans participated, the largest turnout in GivingTuesday history, alongside countless others worldwide. ***** |
A federal appeals court panel unanimously upheld a law that could lead to a ban on TikTok as soon as next month, citing national security concerns and dismissing claims that the ban violates the First Amendment.
With President-Elect Donald Trump now pledging to "save" TikTok after previously supporting a ban, the fate of the app could hinge on his actions once he takes office. If the decision stands, TikTok’s 170 million American users might suddenly find themselves hunting for a new digital hangout.
For your inspiration folder |
What nonprofit wouldn’t want a fresh, personalized way to thank donors while sparking buzz online? Spotify Wrapped provides the perfect model for doing just that.
Nonprofits like charity: water, Save the Children, and Planned Parenthood are using Wrapped-inspired strategies to increase end-of-year social engagement, leveraging donor data to highlight their supporters’ impact and celebrate generosity in a fun, shareable format.
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