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Good Marketing Brief

Where'd All the Time Go?

 

Delivered weekly, the Inflight Briefing is designed as a blueprint for the builder and inspiration for the curious. It's for those doing good marketing

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047: Another quarter coming into the rear view 

Can you believe that we’ve been Inflight for almost a full year now? We’ve seen three seasons of the Good Marketing Unplugged podcast. We’ve had in-depth Flight Schools on email automation and segmentation.

We’ve been through a lot together. And today feels as good as any to stop and smell the roses.

It’d be impossible to recap everything we covered in the last 47 issues (can you believe it?)! But here’s a walk down memory lane for the most clicked links these last few months.

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But first ... The All New 2023 Year-End & GivingTuesday Fundraising Toolkit by CauseVox

The most wonderful time of the year is coming up soon! But are you prepared for the most wonderful time of fundraising? Check out CauseVox's all new, 2023 Year-End & GivingTuesday Fundraising Toolkit to lay out your roadmap to success!

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Snackable snippets 

The perfect time to send that email 🎥

Who knew you all would be such big fans of marketing jokes? This three-minute video is a solid laugh, but it’s also upsetting how accurate it can be. Spoiler alert: The punchline is that the best time to send the email is three years in the future. 

ChatGPT prompts for nonprofits and associations 💡

We built these 18 prompts to help nonprofits and associations take their first steps interacting with ChatGPT. So much of getting the right output from AI is about putting the right things in. Also, never stop editing both the prompt and the output. The best things don’t happen overnight — they often take time, energy, and a few iterations.

Combating burnout and compassion fatigue 🎧

The We are for Good podcast often focuses on burnout because they know how much is asked from nonprofit teams. And so many nonprofits are also serving people with big needs, who demand a lot of emotional presence. This means that on top of the massive amount of work you’re doing, you’re also having to be fully invested each moment. That’s a lot!

Oh, that’s why everything’s pink 📖

Barbie spent more on its marketing than the film itself. Estimates put production at $145 million while they spent $150 million to get the word out. There are few nonprofits or associations that are playing with that kind of budget. But, it’s worth asking the question, “does your organization know the power of marketing?”

In the news


TikTok has been having a perception problem, but that hasn’t stopped them from launching their ecommerce shop. 150 million American users can now purchase directly from the reels.

The owners of Panda Express just donated $100 million for a new cancer center that will merge Eastern and Western practices. That leaves a sweet and salty taste in our mouths.

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Something for your inspiration folder

Season III of Good Marketing Unplugged 🎧

At Feathr, we believe #marketingisGood. That informs how we've built our platform and how we continue to innovate. However, it doesn't stop at software. We're also committed to building a community for people at nonprofits doing marketing. Part of this commitment is why we're re-launching Good Marketing Unplugged 🎧 in partnership with We Are For Good 🙏 .

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