098: Which digital ad format should I invest in?
Nonprofits and associations are often reminded of the value of multichannel strategies, as relying on a single channel just doesn’t cut it anymore. With digital advertising on the rise, navigating this space can feel overwhelming, especially if you’re just dipping your toes in.
Should you focus on display ads, paid search, or social media ads for your next campaign? The answer might be a combination!
This week, we’re diving into the details of each ad format, helping you choose the right approach to reach your campaign goals and make the most impact.
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Snackable snippets |
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Nonprofit advertising approaches, examples, and tips 📖 This guide covers why nonprofits should invest more in advertising, along with examples, tips, and strategies to enhance their campaigns. Facebook Ads offer nonprofits an affordable way to reach a vast audience, with over 2.8 billion users each month. By strategically investing in Facebook advertising, even organizations with smaller budgets can build awareness, attract volunteers, and boost fundraising efforts.
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In the news |
Google is facing another antitrust trial, this time over allegations that it abused its dominance in online advertising through its Google Ad Manager technology.
The Department of Justice claims that Google’s control of ad tech has led to higher prices for advertisers and publishers.
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Reaching Gen Z can be tricky since they’re spread across so many different platforms, and brands have to be careful about staying authentic while navigating strict privacy rules.
A recent survey shows just how much influence teens have on what their families buy, with YouTube, TikTok, and video games topping the list of their go-to platforms.
For your inspiration folder |
As I was scrolling on Instagram, an ad caught my attention: “Hey Philly! Let’s ride to the shore for a great cause…”
It was The National Multiple Sclerosis Society’s promotion to drive more registrations for its local Bike MS event in New Jersey.
This is a great example of the effective use of geo-targeting, where the organization personalizes content using the end user’s location to create a more relevant experience, increasing the likelihood of sign-ups.
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