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058: Winning over Gen Z support in 2024
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You're in the throes of EOY campaigns, yet now is the time to think ahead to 2024. A key '24 priority for many nonprofits: reach the next generation of philanthropists, Gen Z.
A socially conscious group of supporters, Gen Z often has a general distrust of brands and does a lot of research before offering their support. What moves these young supporters to make a donation, participate in an event, or sign up for a membership?
By understanding their interests and emotional triggers—like how McDonald’s brought Grimace back to life—you, too, can engage this dynamic group to be a part of your cause.
Let’s explore this week's resources!
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Snackable snippets |
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Talking branding and marketing with UNICEF USA 🎧 One of the biggest takeaways is Shelley’s profound appreciation for authenticity, rooted in the genuine effort to ensure every team member understands and embodies the organization's mission. The next generation is anything but predictable. Explore this year’s trends that shaped Gen Z, and see if you can find ways to nurture these supporters to your cause. Good to know: This younger generation is deeply committed to sustainability, climate change, and social justice issues, making these key areas for engagement and connection.
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In the news |
Despite a 10% dip in donor count compared to the previous year, GivingTuesday still saw a steady $3.1 billion in contributions.
While the rest of the year remains unclear, there is one positive outlook: Even during uncertain economic times, people are still opening up their wallets and generously giving to the causes they care about.
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A new report from dcdx highlights the brands that caught the most Gen Z attention in 2023. Spoiler alert: McDonald’s topped the charts through its resurrection of Grimace.
Ready to learn more about what piquing the attention of Gen Z? Check out the report!
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For your inspiration folder |
Whether you're an executive, marketer, or fundraiser, Feathr Live helps you keep your finger on the pulse of the latest marketing strategies and tactics, empowering you to achieve and exceed your goals.
From dynamic webinars and hands-on app training to thought-provoking panel discussions and exciting in-person events, Feathr Live empowers you with unique experiences to connect, learn, grow, and make a purposeful impact in your community.
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