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FUEL YOUR MISSION WITH WEEKLY MARKETING INSIGHTS

Delivered weekly, the Good Marketing Brief is a digest of some of the best nonprofit marketing and leadership content, including the latest insights, trends, and strategies.

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Spring event season is here (are you ready?)
Good Marketing Brief

Spring event season is here (are you ready?)

Spring is prime time for fundraising events, but this year feels different. With donors more selective about where they give, and digital noise at an …

Apr 1, 2026 9:15:01 AM 2 min read
Strategic event planning for association leaders
Good Marketing Brief

Strategic event planning for association leaders

Spring conference season is here, and this year, association leaders are feeling cautiously optimistic. Event professionals report that the industry i…

Apr 1, 2026 9:15:00 AM 2 min read
Building bridges between first-time and lifetime supporters
Good Marketing Brief

Building bridges between first-time and lifetime supporters

The best nonprofits understand that meaningful relationships can start at any giving level, and they design experiences that help supporters deepen th…

Mar 25, 2026 9:15:00 AM 2 min read
The shift toward personalized member experiences
Good Marketing Brief

The shift toward personalized member experiences

Member expectations have evolved beyond basic benefits and annual events. Today's professionals want experiences that recognize where they are in thei…

Mar 25, 2026 9:15:00 AM 2 min read