The State of Nonprofit Marketing

Real data. Hard truths. Practical guidance for uncertain times.

2025 is off to a turbulent start. With federal funding freezes, donor hesitancy, and tech trends evolving faster than you can say “AI,” nonprofit professionals are being pulled in a dozen different directions.

Our latest State of Nonprofit Marketing Report reveals how nearly 500 nonprofits are navigating this new landscape — from where they're focusing their outreach efforts to the creative ways they’re making the most of their budgets. You'll see what’s working, what’s not, and how organizations like yours are adapting in real time.

Inside the report, you'll find: 

• The top channels nonprofits are using to drive engagement.
• Budgeting trends and how funding uncertainty is shifting priorities.
• Tips for expanding your outreach to new generations.
• What's working in event marketing, donor retention, direct mail, and more.

Nonprofits live in a unique space — between the limitations of funding and the limitless needs of the communities they serve. You don’t have to do it all. But you can do things differently.