Feathr runs a marketing platform. The Feathr Technology allows our Customers to buy ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media. When ad space on or within a website or mobile application is bought or sold (usually to an advertiser or ad agency by a web publisher) the Technology, fulfills the transaction by delivering the ad to Internet and mobile users who visit that site or use that application. Generally, an Internet user’s computer comes into contact with Feathr when a user views an ad, opens an email, or visits a website, delivered or serviced by or with our Technology. Serving users relevant advertising is sometimes referred to as interest based advertising or online behavioral advertising, also known as “IBA” or “OBA”
Last Edited on 2017-07-07
Our fundamental principal is that when advertising is tailored to a user based on their interests and behavior, it is mutually beneficial to the user and the business wishing to engage with them. To do this, we collect a variety of data from Customers and across platforms, including from other third party platforms and providers, to help optimize ads and increase the likelihood that a particular unique, but anonymous users will be interested in an ad they see.
How We Use Information Collected
Feathr uses Non-PII and, if it is provided to us by a Customer, to target and serve relevant advertising to users and to perform attribution analysis or other analytics regarding advertising audiences, as well as to compile, match and link audiences on behalf of Customers. For instance, we may use information, generally on behalf of Customer, to:
Sometimes we may use or make available to Customers the Non-PII we collect or receive (such as IP Address) to recognize users or try to resolve a commonality of users (or households) across platforms or across devices, such as smartphones, computers, tablets or related browsers. For instance, we might infer that a common IP address seen across different devices represents a common user (or a related or similar user), and use that inference in tailoring ads. If a Customer provides us with PII, we may also use PII, or a combination of PII and Non-PII for this purpose. Occasionally, we use or create anonymized data sets (which may constitute hashed or obfuscated personally identifiable information), in order to promote, test or validate the accuracy of such inferences.
Cookies and Web Beacons
Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement. Cookies are used by companies to collect and send information about a user’s website visits – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, making the website easier to use, measuring the effectiveness of their promotional placements, and tailoring their website (including the ads and offers they receive) to better match a user’s interests and preferences. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.
Feathr also uses web beacons (also known as 1×1 gifs), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information.
Feathr may share the non-PII that we collect and receive in various ways.
Feathr may share the PII provided to us by a Customer with that Customer for the provision of services to that Customer and as set forth in this policy, including in order to assist Customers with targeted advertising. We may sync or combine Non-PII that has been shared with third parties (as set forth above) with PII, and we may share the combined data with the Customer who provided us with the PII.
We may also share PII, Non-PII or any combination thereof:
Your Opt-Out Choices
The online advertising industry provides websites from which you may opt-out of receiving targeted ads from our data and advertising partners. You can access these, and also learn more about targeted advertising and user choice and privacy, at http://www.aboutads.info and at http://www.networkadvertising.org/choices/. If you are located in the EU you can access this information at http://www.youronlinechoices.eu.
Data Storage and Security
We retain the both PII and Non-PII collected via our Technology for up to 24 months. After 24 months (or sooner) Non-PII data is stored in aggregate for up to three years and PII is destroyed.
The security of your information is important to us. Feathr has implemented security measures to prevent the loss, misuse, and alteration of the information that our Technology collects, but we make no assurances about our ability to prevent such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.
Changes To Our Policy
Feathr operates the Technology from servers located in the United States of America and the information it collects through Customers is processed in the United States of America. Laws governing the collection and use of data in the United States may not be equivalent to those in the country where you reside, but Feathr will at all times protect your data in accordance with this Policy.
Should you have any questions in regards to this policy or Feathr’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: [email protected], or by mail at:
Last Edited on 2015-05-25
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.
When do we collect information?
We collect information from you when you subscribe to a newsletter, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
All credit card transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If users disable cookies, some features will be disabled. It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Fair Information Practices
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.