Giving Tuesday resources for nonprofits: Your toolkit for success

As Giving Tuesday approaches, nonprofits everywhere are gearing up for one of the most important fundraising events of the year. This global day of giving, celebrated on the Tuesday following Thanksgiving, is an opportunity for organizations to connect with donors, raise awareness, and make a significant impact. To help you navigate and make the most of this crucial day, Feathr has compiled a list of essential resources and strategies tailored to fit your needs.

1. Plan your campaign strategy

Set clear goals

Define what you want to achieve this Giving Tuesday. Whether it’s raising a specific amount of funds, acquiring new donors, collecting goods, or increasing community engagement, clear goals will help guide your campaign strategy.

Segment your audience

Use Feathr’s audience segmentation tools to tailor your messaging. By understanding your audience's demographics and interests, you can create more personalized and effective communication.

Create a timeline

Outline key dates and deadlines for your campaign. Include milestones for content creation, email sends, social media posts, and donor follow-ups.

Key resources

The nonprofit calendar for maximizing EOY donations
By mapping out key dates and campaign phases, nonprofits can optimize their fundraising efforts and achieve greater impact on Giving Tuesday. This article contains a free, customizable calendar template designed to help you boost your EOY donation campaigns, providing you with actionable insights on planning outreach, leveraging digital marketing tools, and engaging donors through tailored messaging.

The complete guide to Giving Tuesday for nonprofits, community organizations, NGOs, CSOs, and causes
This comprehensive guide includes strategic tips, marketing templates, and best practices for engaging supporters and driving donations. With a focus on storytelling, social media strategies, and donor retention, this toolkit equips nonprofits with the tools to create compelling campaigns and foster relationships with their donors leading up to Giving Tuesday and long after.

Audience segmentation: Guide to donor segmentation
This article provides practical tips on how to implement donor segmentation for fundraising success. By understanding and targeting different segments based on behavior, demographics, and giving patterns, nonprofits can personalize their outreach, improve engagement, and ultimately enhance donor retention and contributions.

Creating a timeline: Fundraising campaign timeline template
This free campaign template offers nonprofits a detailed framework for creating a successful fundraising strategy. The guide covers essential components such as setting clear goals, identifying target audiences, and developing effective communication plans. It also provides practical tips for tracking progress and adjusting tactics to ensure fundraising efforts align with organizational objectives.

Feathr's Super Pixel: The secret to year-round donations
This article explains how to leverage first-party data to track visitor behavior, enhance donor retention, and increase contributions. By implementing this tracking technology prior to Giving Tuesday, you'll be able to optimize your marketing efforts and deepen connections with your audience beyond this one day of the year.

Giving Tuesday Demographics, Metrics, and Trends: Key data to inform your campaign strategy
This article provides valuable insights into the giving behaviors and patterns observed around Giving Tuesday. It analyzes key demographics, highlighting which groups are most likely to donate, and examines the metrics that can help nonprofits measure their campaign success. It also identifies emerging trends, offering strategic advice for organizations looking to engage more effectively with donors.

How to take advantage of GivingTuesday or any Giving Day: An 8-week plan for campaign success
The Chronicle of Philanthropy reports that GivingTuesday 2023 saw nonprofit donations remain steady at $3.1 billion, reflecting no significant growth from the previous year. Despite the flat results, this substantial amount underscores the ongoing generosity of donors worldwide. The article explores the factors influencing these trends, including economic challenges and donor behavior, and provides insights into how nonprofits can adapt their strategies to maintain and grow their fundraising efforts.

4 ways to build community for GivingTuesday success
This article emphasizes the importance of early planning, effective storytelling, and leveraging digital tools to engage donors. It highlights the role of data analytics in understanding donor behavior and optimizing outreach efforts. Additionally, it provides creative ways to get donors excited –from peer-to-peer fundraising to friendly competitions.

Free course: How to create a successful Giving Tuesday campaign
This course covers crucial elements of planning a successful fundraiser campaign, such as setting clear objectives, crafting well-told stories, and utilizing digital tools to maximize reach and engagement. It offers practical tips for mobilizing supporters, leveraging social media, and analyzing campaign performance to ensure sustained success.

4 steps to planning your year-end matching campaign
This resource offers a step-by-step guide to creating an effective matching campaign, from identifying matching donors and crafting your message to promoting the campaign across all of the right channels. These strategies are designed to boost donor participation and year-end fundraising efforts.

28 super engaging ideas for Giving Tuesday, from campaign to marketing
This guide presents a variety of creative strategies for nonprofits to engage their communities and stand out during Giving Tuesday. The article includes ideas like leveraging social media challenges, hosting virtual events, partnering with local businesses, and creating engaging storytelling campaigns.

2. Craft compelling content

Storytelling

Share powerful stories that illustrate the impact of your organization’s work. Use Feathr’s storytelling features to create emotional connections with your audience.

Visuals matter

Incorporate eye-catching graphics, videos, and photos. Feathr’s design tools can help you create visually appealing content that stands out.

Call to action

Ensure every piece of content has a clear and compelling call to action. Whether it’s “Donate Now,” “Join Us,” or “Spread the Word,” make it easy for supporters to engage.

Key resources

Storytelling: Nonprofit storytelling guide
This guide emphasizes the importance of authentic, emotion-driven stories in fundraising efforts. It provides practical tips on identifying impactful stories, structuring narratives effectively, and using various mediums to share these stories.

Visual design tools: Canva for nonprofits
Canva for Nonprofits provides organizations with free access to Canva’s premium features, including a variety of tools and templates designed to help nonprofits elevate their visual communication. With Canva for Nonprofits, organizations can efficiently produce professional-quality content, from social media graphics to presentations and fundraising materials.

Call-to-Action best practices: Creating effective CTAs
This article showcases a variety of CTA examples across different mediums, such as websites, emails, and social media, and explains why they work. Learn how to create compelling CTAs that drive donor engagement and conversions by using clear, action-oriented language, strategic placement, and visually appealing designs.

Writing compelling Giving Tuesday content: Templates for targeted fundraising appeals
This resource provides ready-to-use templates designed to streamline your Giving Tuesday outreach. This includes templates for email, social media posts, and text messages, helping nonprofits effectively engage donors across multiple channels. Check out practical tips to customize these templates to your organization's voice and goals, ensuring a cohesive and impactful Giving Tuesday campaign.

Your Giving Tuesday toolkit: 8 free resources to build a memorable campaign
This toolkit includes a variety of free resources such as email templates, social media graphics, and strategic planning guides, to make it easier for you to get from zero to one with your Giving Tuesday campaign messaging and creatives.

Giving Tuesday social media posts: How to plan an effective campaign
This article provides industry benchmarks and practical tips for creating engaging social media content around Giving Tuesday, emphasizing the use of compelling visuals, clear calls-to-action, and impactful storytelling to capture donors' attention. It also includes a variety of post templates and strategies for different platforms, helping organizations get up and running with plenty of time before Giving Tuesday.

Donor fatigue prevention and management
This article addresses the challenges of donor fatigue and provides practical tips for preventing it, such as diversifying outreach methods, segmenting communication, and focusing on donor appreciation. By implementing these strategies, your nonprofit can sustain donor enthusiasm and maximize fundraising efforts during Giving Tuesday and end of year.

3. Leverage multichannel Marketing

Email campaigns

Segment your email lists and send targeted messages to different groups of donors. Use Feathr’s email marketing automation to schedule and personalize your communications.

Social media

Utilize Feathr’s social media integration to schedule posts, track engagement, and analyze performance. Create a social media calendar to ensure consistent and timely posts leading up to and on Giving Tuesday.

Digital advertising

Boost your reach with targeted digital ads. Feathr’s ad management platform allows you to create, manage, and optimize ads across various channels, ensuring you reach the right audience at the right time.

Key resources

Email marketing for nonprofits
This guide teaches nonprofits how to develop a loyal donor base, expand their reach, and drive more donations. It covers essential topics such as building and segmenting email lists, crafting compelling email content, and measuring campaign performance, and showcases dozens of real email templates that had impactful results.

6 practical tips for promoting your nonprofit’s GivingTuesday campaign on social media
This guide offers nonprofits six actionable tips to elevate their GivingTuesday campaigns using social media. The article emphasizes the importance of starting early, using compelling visuals, engaging with followers, and leveraging storytelling to connect with audiences. It also highlights the value of partnerships and using analytics to refine strategies.

Digital advertising: Google Ad Grants for nonprofits
Google Ad Grants provide nonprofits with up to $10,000 per month in free advertising on Google Search, offering a powerful tool to maximize visibility and donations on Giving Tuesday. This grant enables nonprofits to reach a wider audience, drive more traffic to their donation pages, and expand overall engagement. With the right keyword strategy and ad copy, you can attract new donors and amplify your impact on this important giving day. And you can now manage your Google Ad Grant within the Feathr platform!

Giving Tuesday ideas: Multichannel strategy by sector
This article provides tailored strategies for nonprofits across different sectors to develop their Giving Tuesday campaigns. The article encourages a multichannel approach, incorporating social media, email marketing, and direct mail to reach a diverse audience. It offers sector-specific ideas to engage donors, such as storytelling for humanitarian causes, showcasing impact for educational institutions, and leveraging community partnerships for healthcare organizations.

4. Analyze & optimize

Track performance

Use Feathr’s analytics to monitor your campaign’s performance in real-time. Track metrics such as donations, email open rates, social media engagement, and ad conversions.

Adjust tactics

Be prepared to adjust your strategy based on what’s working and what’s not. Feathr’s flexible tools allow you to make changes quickly and efficiently.

Post-campaign review

After Giving Tuesday, conduct a thorough review of your campaign. Identify successes and areas for improvement to inform future fundraising efforts.

Key resources

Fundraising: How to track and measure your campaign’s success
This Feathr Live webinar replay delves into how to set realistic goals, identify KPIs, and use data to drive your fundraising. We cover best practices for gathering and analyzing data so you can make more informed decisions about your campaigns and justify the budget your team needs to succeed on Giving Tuesday and all year round.

Giving Tuesday 2024: FundraiseUp benchmarks predict nonprofit growth
Uncover key statistics on donor demographics, donation amounts, and the overall impact of Giving Tuesday. This article highlights the significant rise in online giving in recent years, the growing participation of younger donors, and the effectiveness of matching gifts and recurring donations. These insights can help nonprofits understand donor behavior and optimize their future fundraising strategies.

GivingTuesday has come and gone – but what’s next?!
The article delves into the unique opportunities Giving Tuesday presents for nonprofits to engage with donors, build community, and amplify their missions. It highlights successful strategies and best practices for maximizing fundraising efforts, like leveraging social media channels and creating a sense of urgency.

GivingPulse - Q1 2024 Report
This report provides detailed statistics on donation volumes, donor demographics, and engagement levels across various channels so far in 2024. This in-depth analysis helps nonprofits understand the effectiveness of their campaigns, identify areas for improvement, and strategize fundraising efforts for the rest of this year.

How can you pivot your fundraising strategy if it’s not working?
This LinkedIn article crowdsources ideas from across the nonprofit space on ways to pivot a strategy that’s not driving results. Key suggestions include diversifying fundraising channels, leveraging digital tools, and engaging donors through personalized communication. By staying flexible and data-driven, you can continually optimize your strategy no matter how it’s going.

Giving Tuesday followup: 5 things to do after the campaign
This article emphasizes the importance of prompt and personalized thank-yous, transparent reporting on the campaign's success, ongoing engagement with new donors, and utilizing data insights to refine future strategies. These follow-up actions help build stronger relationships with donors and ensure sustained support beyond Giving Tuesday.

5. Success stories & inspiration

Get inspired by success stories from other nonprofits who have made a significant impact on Giving Tuesday. Learn from their strategies, challenges, and victories to enhance your own campaign.

Key resources

PCF brings in $360k on local giving day
The Peninsula Community Foundation of Virginia (PCF) needed a cost-effective way to increase donations during its annual giving day. With Feathr's digital advertising, PCF expanded their list of email addresses from 30,000 to 66,000. With added exposure through ads and follow-up through automated emails, they brought in $360k in donations for local nonprofits during their Give Local 757 initiative.

Women and millennials among strongest donors on Giving Tuesday
This article explores the trend that women donate more than men on Giving Tuesday, and extends this analysis to general giving behaviors. The piece delves into the factors contributing to this disparity, including women's philanthropic motivations and the impact of targeted fundraising efforts. It also examines broader patterns in charitable contributions, providing insights into how nonprofits can tailor their strategies to engage female donors effectively.

Proven campaigns to drive donations on Giving Tuesday
In this Feathr Live webinar replay, we offer a Giving Tuesday strategy based on what we’ve seen work for hundreds of nonprofits. Learn why starting now is key to growing awareness that will turn into donations, and get tips on how to cut through all the EOY noise, with real campaign examples to leave you feeling inspired.

GivingTuesday fundraising ideas for nonprofit organizations
This guide emphasizes the importance of strategic collaborations to amplify fundraising campaigns. It explores partnership opportunities with businesses, influencers, and community organizations, highlighting how this can extend reach, attract new donors, and increase contributions. It provides practical tips on identifying potential partners, structuring mutually beneficial agreements, and leveraging shared resources to enhance campaign visibility and impact.

GivingTuesday…How did we do?
This article reviews key metrics from Giving Tuesday 2023, such as total funds raised, donor demographics, and engagement trends. It highlights innovative strategies that nonprofits employed for their fundraising efforts, including the use of digital tools and personalized donor communication.

So what are you waiting for?

By leveraging these resources and Feathr’s powerful tools, your nonprofit can make the most of Giving Tuesday, driving donations and increasing your impact. Let’s make this Giving Tuesday the best one yet — starting today!