2018 AES Annual Meeting netted nearly 1000 registrations and 182x ROI

Nicole Rodriguez, marketing manager for the American Epilepsy Society (AES), needed to grow the number of attendees for the society’s annual meetings. While display advertising is a smart choice for promoting events, AES simply didn’t have the bandwidth to dedicate much time to it. As the only member of the marketing team, Rodriguez is often spread thin.

“As a marketing team-of-one, I wear many hats,” said Nicole. “I can only do so much. Back then [in 2017], we were growing fast and the number of my responsibilities kept increasing. I had no time to start a new initiative. We needed a way to launch an effective advertising campaign, but we didn’t have the resources to hire another person.”

Nicole searched for a tool that would make it possible for her to reach an audience beyond the organization’s existing database. That’s when she turned to Feathr.

“My goal was to broaden our reach during the promotion of our annual meeting,” said Nicole. “Little by little, we wanted to get new people into our funnel, but we really didn’t know how to do that. Thankfully, Feathr made that possible. It was the perfect solution to our dilemma.”

More than an advertising tool

While Nicole was glad to find a promising solution, she was worried about the learning curve and onboarding associated with a completely new tool. To her surprise, “the simplicity of Feathr was refreshing. I got up and running fast and their team was very helpful when I had a question,” she said.

Since using Feathr, Nicole feels like she’s gained more than an advertising tool — she’s gained a partner who acts as an extension of her team. “Everyone I’ve worked with has been absolutely wonderful,” she said. “They have no problem rolling up their sleeves and jumping in to be a part of my nonexistent marketing team.”

Nicole is also grateful to have a solution that works 24 hours a day, seven days a week. Once a campaign is launched, “I can set it and forget it,” she said. “I can invest a few hours in the beginning to get the campaign running, then I don’t have to worry about it until my Outlook calendar tells me that the campaigns are ending. The best thing for me — especially being a team of one — is that it allows me to be more efficient and reach more people in more ways,” she said.

“At the end of the day, could I run display advertising without using Feathr? Yes, I can. Do I want to do that? No, I don’t. That’s because doing it on my own takes a lot of work, and I just don’t have the time. For me, time is a commodity, so to be able to save time and achieve the results we do with Feathr, using it is a no-brainer,” she said.