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How to boost year-end fundraising
Don’t let limited resources hold you back from meeting ambitious fundraising goals. This guide is designed for nonprofit organizations looking to maximize their end-of-year giving through digital channels. You'll learn:
- Why you must shift more of your budget to digital.
- 5 highly impactful digital marketing strategies.
- Practical tips for implementation despite limited bandwidth.
EOY fundraising calendar
Plan your end-of-year fundraising efforts with precision using our comprehensive nonprofit calendar that guides you through:
- Key dates and deadlines
- Strategic planning tips
- Campaign ideas to engage donors
- Tools you need to be successful
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Year-end ad examples for nonprofits
Discover how nonprofits like yours have driven donations with digital ads. This exclusive compilation features real ads from successful year-end campaigns, so start scrolling to pull inspo for your own campaigns this year!
Whether you're looking to explore a new channel, re-engage lapsed donors, run donation dropout ads, or simply try something different with your ad creatives — we hope these real-world examples spark some fresh ideas and help you craft your best year-end strategy yet.
8 best practices for end-of-year marketing campaigns
Learn eight proven tips from Feathr's digital marketing experts, Erin Ford and Chandler McFarland, who have run more than 100 year-end campaigns for nonprofits of all kinds, from pet shelters to rescue missions to local theaters.
How to reach younger donors
Discover why it can be so challenging for nonprofits to connect with younger donors, specifically Gen Z and Millennials. Then learn five ways you can overcome those challenges to boost donations and foster meaningful relationships with the next generation.
5 ways to use CRM data to increase your end-of-year giving
It takes a lot of time, energy, and effort to get all the right data into your Customer Relationship Management (CRM) software. But what do you do with it once it’s there? Here are five ideas for mining your CRM data and boosting your end-of-year fundraising.
PCF brings in $360k on local giving day
With added exposure through ads and follow-up through automated emails, PCF brought in $360k in donations for local nonprofits during their Give Local 757 initiative.
Hope & A Future raises $32k in end-of-year campaign with ads
Through running geofencing, email mapping, and retargeting ads, Hope & A Future raised over $32k and added 84,581 potential new donors to their audience.
Open Doors Canada secures $41k in donations with Feathr
By harnessing Feathr’s ad and email solutions, Open Doors Canada brought in $41k in donations during their end-of-year campaigns while significantly expanding awareness with 259k ad impressions.
