086: Tips for adding more automation to your workflows
Nonprofits continue to operate on slim margins, per The State of Nonprofit Marketing: 2024 Edition. How can marketers create a profound impact when we're already overwhelmed with a long list of to-dos?
Automation isn't something to be nervous about — using it certainly doesn't mean sacrificing personalization for your supporters.
On the contrary, when used thoughtfully, automation can deepen your connections through more effective segmentation and tailored messaging. In this week’s brief, we’re sharing resources to help better understand automation and the different ways to use it.
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Snackable snippets |
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Fundraisers are missing opportunities to solicit 📖 “We’re not asking all people to participate in giving,” he says. “We’ve seen lots of indications over the years that solicitation is lower than it should be. Yet in moments where we, the sector, do engage more broadly, we see a terrific and immediate response.” Most nonprofits already use automation in some capacity, but it tends to be a commonly used automated email series, like a post-donation thank-you or monthly donor impact update. While many organizations personalize their communications using merge tags, Tobes Kelly argues that this approach lacks diversity. He encourages nonprofits to think outside the box with automated cadences, providing three examples to inspire new strategies.
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In the news |
Apple, known for its innovative digital products, just announced a new generative AI offering called Apple Intelligence.
“Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them,” Tim Cook said in a statement.
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Ad revenue continues to grow. A new forecast from GroupM estimates that global ad revenue will grow by 7.8% in 2024, reaching nearly $990 billion.
This growth sets the global ad industry on track to exceed $1 trillion in revenue by 2025, a year earlier than anticipated.
For your inspiration folder |
Faced with the harsh reality of email fatigue, the American Association of Endodontists (AAE) recognized the need to diversify its marketing efforts.
To better capture their audience's attention, AAE implemented Feathr to integrate their email marketing with print, social, and digital advertising. The results spoke for themselves: The omnichannel approach generated $171K in membership dues and $649K in ticket sales for their 2024 annual conference.
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