Cost-effective marketing to help you do more in 2025

Isa Hasty on Jan 29, 2025 11:28:08 AM

115: Cost-effective marketing to help you do more in 2025

The State of Nonprofit Marketing: 2024 Edition revealed that over 65% of nonprofits work with an annual marketing budget of less than $100,000. For nonprofit marketers, this means every dollar matters—which is why careful, resource-conscious planning is essential as we prepare for the year ahead.

This week, we’re sharing resources to help you maximize your impact without overspending. From a nonprofit budget template to affordable ad strategies and tips for re-engaging lapsed donors, these tools are designed to help you stretch your resources and achieve more.

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The take-home template

You may be a nonprofit, but you still operate like a business. And like any business, you’ll need a well-planned budget to visualize your expenses, ensure the financial health of your organization, and ultimately power your mission.

To take the guesswork out of budgeting and guarantee you include all of the essential details, take advantage of this free and easy-to-edit nonprofit budget template.

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Maximizing your budget with cost-effective ads 📖

Growing awareness, building a strong brand, and attracting donors are the building blocks of nonprofit success. But doing it on a shoestring budget requires creativity and resourcefulness.

Our recent article dives into the best ways to stand out with limited advertising dollars, from leveraging retargeting emails to tapping into the Google Ad Grant.

Using donor autonomy language on lapsed donors 📖

When a donor lapses, you lose not just their financial contribution but also their trust, network, and advocacy. What if the key to winning them back lies in how you frame their giving? Could language that emphasizes their autonomy and control make all the difference?

That’s exactly what NextAfter set out to explore in their recent experiment, testing how donor autonomy language affects engagement and behavior.

Engagement strategies to drive acquisition and loyalty 📖

If worrying about how to keep your donors engaged is keeping you up at night, you’re in good company. In our increasingly noisy world, maintaining that connection can feel like an uphill battle.

This article shares simple yet powerful tactics to help you nurture strong, lasting relationships with your supporters throughout the year.

Social media ads and AI are top of mind for marketers 📖

Even with TikTok’s future up in the air, 68% of marketers plan to ramp up their social media ad budgets in 2025.

This finding comes from Mediaocean’s latest survey of nearly 700 marketers across brands, agencies, media companies, measurement firms, and tech platforms. And the hot topic? Generative AI, which the report declares “the most critical consumer and media trend” of the year.

For your inspiration folder

The Christian Relief Fund (CRF) operates by connecting orphans and vulnerable children directly with individual sponsors. While their audience grew gradually through traditional marketing methods like print and direct mail, they realized their digital marketing needed to be a little more like their model of change: one-to-one.

By using Feathr, CRF now engages potential sponsors more effectively with digital ads and data-driven insights, leading to over $107k in online donations. Caleb Dansby, CRF’s director of marketing, noted: “We had a long history of not being in the digital space. Fast forward to today, we’re jumping in with both feet, and we're excelling because of some of the things that Feathr has helped us do.”

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