New report reveals growth opportunities ahead for nonprofit marketing

The art + science of donor cultivation 🎧
Ronen Tal is the Director of Integrated Marketing and Fundraising at the The Nature Conservancy of Canada. He joins Jon and Becky on The We Are For Good Podcast to share his wisdom on his team’s authentic approach to acquiring quality donors and nurturing long-term relationships.

"The organization is the vehicle by which you make the change that you want to see in the world,” Ronen says.

4 strategies for capacity-building 📖
One of the common threads from The State of Marketing Report is that marketing is often asked to do more with less. How can we increase capacity in our teams when we’re already stretched thin?

This NonProfit PRO article offers four initial steps: strategic planning, professional development, strong governance, and tools for impact.

Is influencer marketing worth it? 🎧
Ryan Dew and Raghuram Iyengar are marketing professors at Wharton. This podcast discusses when it makes sense for brands to invest in mega-influencers or micro-influencers.

For nonprofits considering dipping their toes in influencer marketing, here’s an interesting factoid: mega-influencers tend to have less intimate connections with their followers.