Good Marketing Brief

New report reveals growth opportunities ahead for nonprofit marketing

Written by Nhu Te | May 9, 2024 3:01:41 AM
 

080: New report reveals growth opportunities ahead for nonprofit marketing

It’s a very, very exciting week. Move aside, Drake and Kendrick. The State of Nonprofit Marketing Report: 2024 Edition has officially arrived ✨

While our sector has gone through its ebbs and flows, growth opportunities are on the horizon for nonprofits.

Follow along with this week’s brief as we reveal key snippets from our report, as well as additional resources that support our thesis.

Snackable snippets 

Leveraging innovation and insight for nonprofit growth 📽️
We’re taking strategic insights from The State of Nonprofit Marketing Report and unpacking it even further this afternoon, May 8, at 2 P.M. EDT.

Join us to learn how more than 400 nonprofit leaders, marketers, and experts are turning challenges into opportunities. This webinar will equip you with the knowledge to enhance your organization's impact and reach.

Growth requires a shift in thinking 📖
Chris Pritcher says that the mass communication styles that have worked well in the past are “starting to dry up.” So, what’s the solution?

Embracing a human strategy involves asking how donors want to support our missions. Then, personalizing their donor journey based on their preferences and behaviors.

The art + science of donor cultivation 🎧
Ronen Tal is the Director of Integrated Marketing and Fundraising at the The Nature Conservancy of Canada. He joins Jon and Becky on The We Are For Good Podcast to share his wisdom on his team’s authentic approach to acquiring quality donors and nurturing long-term relationships.

"The organization is the vehicle by which you make the change that you want to see in the world,” Ronen says.

4 strategies for capacity-building 📖
One of the common threads from The State of Marketing Report is that marketing is often asked to do more with less. How can we increase capacity in our teams when we’re already stretched thin?

This NonProfit PRO article offers four initial steps: strategic planning, professional development, strong governance, and tools for impact.

Is influencer marketing worth it? 🎧
Ryan Dew and Raghuram Iyengar are marketing professors at Wharton. This podcast discusses when it makes sense for brands to invest in mega-influencers or micro-influencers.

For nonprofits considering dipping their toes in influencer marketing, here’s an interesting factoid: mega-influencers tend to have less intimate connections with their followers.

 

In the news

Warner Bros. Discovery just launched Olli. Its proprietary first-party data platform will allow advertisers to create and target campaigns across its portfolio of content and brands.

Olli gathers data directly from over 100 million households and 700 million devices across the US, establishing comprehensive audience profiles through first-party data from engaged users.

*****

Starting in June, Google Ads will automatically pause low-activity keywords. The " low-activity “ criteria are campaigns created more than 13 months ago and those with zero impressions in the timeframe.

You can unpause a keyword, but if it still gains no impressions over the next three months, it will auto-pause again.


 

For your inspiration folder

Mother’s Day is a special holiday on which mothers and other parental figures are celebrated worldwide.

But Save the Children has gone a few steps beyond the standard “give in honor of your mom.” The organization offers six different gifts that can be given to your mom or another mom in need.
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